Content Analysis as a Method for Measuring Exploitation and Exploration: Discussion with Example Application to the Worldwide Optical Library Industry

활용과 탐색 측정을 위한 방법론으로써 콘텐츠 분석 :세계 광디스크 라이브러리장치 산업

  • Received : 2014.06.19
  • Accepted : 2014.07.17
  • Published : 2014.07.28


Measures of exploration and exploitation fall into three categories, patent-based measures, survey-based measures, and press-based measures. Such variety stems from the lack of consensus on definitions of exploration and exploitation. Given a dynamic nature of exploration and exploitation, I suggested how to improve existing press-based measures by suggesting strategies and procedures for constructing valid and reliable press-based measures in a single industry context. I illustrate my arguments through a study of the worldwide optical disk industry.


Exploration and Exploitation;Methodology;Content Analysis


Supported by : Hongik University


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