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Identification of resources and competences for value co-creation in the relationship network of high-tech B2B firm

첨단 기술 기반 B2B 회사의 관계 네트워크에서의 공동 가치 창출을 위한 자원 및 역량 도출

  • Park, Changhyun (Department of Management of Technology, Sungkyunkwan University) ;
  • Lee, Heesang (Department of Management of Technology, Sungkyunkwan University)
  • 박창현 (성균관대학교 기술경영학과) ;
  • 이희상 (성균관대학교 기술경영학과)
  • Received : 2014.04.08
  • Accepted : 2014.07.10
  • Published : 2014.07.31

Abstract

Value co-creation is an important business strategy these days in both the business-to-business (B2B) and business-to-consumer (B2C) markets. The aim of this study was to identify specialized resources and competences for value co-creation in the relationship network within a high-tech B2B market. A case of Taiwan Semiconductor Manufacturing Company Limited (TSMC) with customers and partners was chosen as the study case. Based on the observations, contents analysis of the secondary data and unstructured interviews with former TSMC employees, 4 critical resource types (financial, knowledge, efficiency and intellectual resource) and 6 competence types (relational, collaboration, strategic, innovation, managing and service capability), were performed as the principal factors for value co-creation in the relationship network. A research framework that can analyze the value co-creation phenomena in the relationship network was established.

Acknowledgement

Supported by : NRF

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