Eco-friendly vehicle preferences by consumer characteristics

운전자 특성에 따른 친환경 자동차에 대한 선호도 분석

  • Won, Doohwan (Pusan National University, Department of Economics)
  • Received : 2014.04.16
  • Accepted : 2014.06.13
  • Published : 2014.06.30


This research presents that exogenous characteristics of consumers affect eco-friendly vehicle preference. The car consumers are classifies into two groups by their characteristics - sex, age, and fuel expense. To find differences in the preference for eco-friendly vehicle, marginal utilities and compensate variations of vehicle attributes are estimated. The results suggest that there are significant differences in marginal utilities and compensate variations. However, the compensate variation is more reliable standard to test the preference differences because utility is a subjective measure. Men and old people have stronger preference for the fuel efficiency than women and young people. High fuel expense people have more preference for short time charging vehicles than low fuel expense people. In addition, gasoline vehicles are more attractive to young people than old people.


Supported by : 부산대학교


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