A Study of Awareness Level Based on the Classification in Optical Shop Name - Foucused on University Students in Their Twenties and Thirties -

안경원 상호 분류에 따른 선호도에 관한 연구 - 20~30대 대학생을 중심으로 -

  • Received : 2015.12.02
  • Accepted : 2015.12.15
  • Published : 2015.12.31


Purpose: This study analyzed the names of optical shops currently used in Korea and is to investigate the optical shop names that customers prefer. Methods: We used the 351 names of optical shop all over the country as a sample, and surveyed 296 people aged between 20s~30s in Seoul and Gyeonggi provinces to collect the data. Results: The most used names are currently English names (54.4%) and names of with 2 syllables (30.5%) and 3 syllables (32.5%). For more than 4 syllables, the names included Eye (26.0%) and Glasses (24.3%) are being used a lot. For the name awareness, Korean names (63.0%) was the highest and followed by 1syllable (34.5%) and 5 syllables (20.9%). Conclusions: For the improvement of optical shop awareness, Korean name with 1 to 3 syllables and words related glasses are recommended.


Optical shop name;Optical shop name awareness;Naming optical shop name;Number of syllables;Language of optical shop name


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  1. Study on Brand Naming of Optical Shop through Creation of Alternative vol.21, pp.3, 2016,