Digital Creative Labour -A Perspective of the Ethics of Labour and Subjectivity of the Younger Generation in Korea

디지털 창의노동 -젊은 세대의 노동 윤리와 주체성에 관한 한 시각

  • Kim, Yeran (School of Communications, Kwangwoon University)
  • 김예란 (광운대학교 미디어영상학부)
  • Received : 2014.11.29
  • Accepted : 2015.01.19
  • Published : 2015.02.15


Beyond the technological behaviorism-oriented notion of prosumers, the current study explores the question of digital creative labour of the youth in the interrelated context of post-capitalist crisis and neoliberal ethos of selfhood. This analysis is situated particularly in the social conflicts and struggles in Korea, where the problems related to the precarization of the younger generation have been increasingly aggravated (in the realm of embodied reality) whereas their digital activities have been highly expressive (in the realm of mediated reality). The contradictions embedded in the question of the labour of the youth are delineated in the respect of the subjectivities of young free labour, or 'digital creative labour' in proposed terms: the precarious young free labour in Korea is the compound of social fragmentation, economic polarization, expansion of cognitive and emotion labour, boom of hedonistic consumerism, economic-cultural celebration of creativity and self-entrepreneurship, technological saturation of digital media, subjective/collective affects around excitement and ambition but also of anxiety and fear. The ambivalence and complexity of the young free labour is converged at the emergence of homo-economicus (Michel Foucault) through the subjectivation of the social (con)fusion of post-capitalist crisis and neoliberal governmentality of selfhood.


Supported by : 광운대학교