DOI QR코드

DOI QR Code

A Catch-up Strategy of the K-Pop Firms in the Latecomer Environment

후발산업국 환경에서의 K-Pop기업 추격전략

  • Received : 2015.01.06
  • Accepted : 2016.02.27
  • Published : 2015.05.28

Abstract

The rise of K-Pop in the latecomer environment is unusual. There is little research on K-Pop from the catch-up perspective though it would yield some insight into a strategic direction of creative industries in the latecomer environment. Thus, this study aims to compare the firm capability, market development, and product strategy of K-Pop firms with ones of manufacturing firms during the catch-up period. It reveals first that K-Pop firms developed project execution capability to carry out discrete projects effectively by adopting in-house (vertical) system in music production and increasing the size of firms. Second, they pursued global market and utilized the window of opportunities based on a proven music genre. Third, K-Pop firms pursued the incremental innovation in the product development. Since these characteristics have many similarities with the catch-up strategy in the manufacturing sector, Korean catch-up experience could provide valuable insight into the development of creative industries in Korea.

Acknowledgement

Supported by : 한국연구재단

References

  1. R. J. DeFillippi and M. B. Arthur, "Paradox in Project-Based Enterprise: The Case of Film Making," California Management Review, Vol.40, No.2, pp.125-139, 1998. https://doi.org/10.2307/41165936
  2. The UK Department for Culture, Media and Sport, Creative Industries Mapping Document, 1998.
  3. R. E. Caves, Creative Industries: Contracts between Art and Commerce, Harvard University Press, 2000.
  4. H. Shin, "Have You Ever Seen the Rain? And Who'll Stop the Rain?: The Globalizing Project of Korean Pop (K-Pop)," Inter-Asia Cultural Studies, Vol.10, No.4, pp.507-523, 2009. https://doi.org/10.1080/14649370903166150
  5. 옥성수, "소비자본, 문화자본과 문화산업 기술추 격: 문화산업 기술추격의 경제이론", 기술혁신연구, 제17권, 제1호, pp.205-220, 2009.
  6. 김필수, 김종호, "일본 애니메이션과 K-Pop 의 확산과정 비교를 통한 K-Pop 의 성공요인과 위협 요인 분석", 한국엔터테인먼트산업학회논문지, 제7권, 제4호, pp.1-10, 2013.
  7. 박양우, 이유리, "한국 대중음악산업의 네트워크 구조에 관한 연구", 예술경영연구, 제28권, pp.257-285, 2013.
  8. 조병철, 심희철, "K-Pop 한류의 성공요인분석과 한류 지속화 방안연구", 한국콘텐츠학회논문지, 제13권, 제5호, pp.90-102, 2013. https://doi.org/10.5392/JKCA.2013.13.05.090
  9. I. Oh and G.-S. Park, "From B2c to B2b: Selling Korean Pop Music in the Age of New Social Media," Korea Observer, Vol.43, No.3, pp.365-397, 2012.
  10. M. Huygens, F. A. J. Van Den Bosch, H. W. Volberda, and C. Baden-Fuller, "Co-Evolution of Firm Capabilities and Industry Competition: Investigating the Music Industry, 1877-1997," Organization Studies, Vol.22, No.6, pp.971-1011, 2001. https://doi.org/10.1177/0170840601226004
  11. 신현준, 음악산업 시스템의 지구화와 국지화: 한국의 경우, 서울대학교 대학원 학위논문, 2001.
  12. P. D. Lopes, "Innovation and Diversity in the Popular Music Industry, 1969 to 1990," American Sociological Review, Vol.57, No.1, pp.56-71, 1992. https://doi.org/10.2307/2096144
  13. R. Whitley, "Project-Based Firms: New Organizational Form or Variations on a Theme?," Industrial and Corporate Change, Vol.15, No.1, pp.77-99, 2006. https://doi.org/10.1093/icc/dtj003
  14. E. Penrose, The Theory of the Growth of the Firm, Oxford University Press, 1959.
  15. J. Barney, "Firm Resources and Sustained Competitive Advantage," Journal of Management, Vol.17, No.1, pp.99-120, 1991. https://doi.org/10.1177/014920639101700108
  16. M. Kretschmer, G. M. Klimis, and C. J. Choi, "Increasing Returns and Social Contagion in Cultural Industries," British Journal of Management, Vol.10, No.S1, pp.61-72, 1999. https://doi.org/10.1111/1467-8551.10.s1.6
  17. M. J. Russell, Pop Goes Korea: Behind the Revolution in Movies, Music, and Internet Culture, Stone Bridge Press, 2012.
  18. L. Kim, Imitation to Innovation: The Dynamics of Korea's Technological Learning, Harvard Business Press, 1997.
  19. K. Lee, "Making a Technological Catch-Up: Barriers and Opportunities," Asian Journal of Technology Innovation, Vol.13, No.2, pp.97-131, 2005. https://doi.org/10.1080/19761597.2005.9668610
  20. S. Lall, "Technological Capabilities and Industrialization," World Development, Vol.20, No.2, pp.165-186, 1992. https://doi.org/10.1016/0305-750X(92)90097-F
  21. L. E. Westphal, L. Kim, and C. J. Dahlman, "Reflexions on the Republic of Korea's Acquisition of Technological Capability," In: N. Rosenberg and C. Frischtak (Eds.), International Technology Transfer, Praeger, 1985.
  22. A. H. Amsden and T. Hikino, "Project Execution Capability, Organizational Know-How and Conglomerate Corporate Growth in Late Industrialization," Industrial and Corporate Change, Vol.3, No.1, pp.111-147, 1994. https://doi.org/10.1093/icc/3.1.111
  23. A. Davies and T. Brady, "Organisational Capabilities and Learning in Complex Product Systems: Towards Repeatable Solutions," Research Policy, Vol.29, No.7-8, pp.931-953, 2000. https://doi.org/10.1016/S0048-7333(00)00113-X
  24. S. K. Ethiraj, P. Kale, M. S. Krishnan, and J. V. Singh, "Where Do Capabilities Come from and How Do They Matter? A Study in the Software Services Industry," Strategic Management Journal, Vol.26, No.1, pp.25-45, 2005. https://doi.org/10.1002/smj.433
  25. K. Lee, M. Jee, and J.-H. Eun, "Assessing China's Economic Catch-up at the Firm Level and Beyond: Washington Consensus, East Asian Consensus and the Beijing Model," Industry and Innovation, Vol.18, No.5, pp.487-507, 2011. https://doi.org/10.1080/13662716.2011.583463
  26. 이동연 편, "아이돌 : H.O.T. 에서 소녀시대까지", 아이돌 문화 보고서, 이매진, 2011.
  27. 김헌식, 심희철, "연예기획사와 매니지먼트 시스템-케이팝을 중심으로", 심희철 외 편, 방송연예산업경영론, 북코리아, 2013.
  28. K. Lee and F. Malerba, "Changes in Industry Leadership and Catch-up by the Latecomers: Toward a Theory of Catch-up Cycles," in: 11th Globelics Conference, Ankara, Turkey, 2013.
  29. K. R. Andrews, The Concept of Corporate Strategy, Dow Jones-Irwin, 1971.
  30. M. Hobday, "Innovation in Asian Industrialization: A Gerschenkronian Perspective," Oxford Development Studies, Vol.31, No.3, pp.293-314, 2003. https://doi.org/10.1080/1360081032000111715
  31. M. Sakakibara and D.-S. Cho, "Cooperative R&Amp;D in Japan and Korea: A Comparison of Industrial Policy," Research Policy, Vol.31, No.5, pp.673-692, 2002. https://doi.org/10.1016/S0048-7333(01)00150-0
  32. 신현준, 가요, 케이팝 그리고 그 너머, 돌베개, 2013.
  33. 임성준, "K-Pop의 글로벌 경쟁력과 성공요인", Korea Business Review(KBR), 제17권 제2호, pp.323-346, 2013.
  34. 이문행, "국내 연예 매니지먼트 회사의 아이돌 스타 육성전략에 관한 연구: SM 엔터테인먼트를 중심으로", 한국언론학회 '한류 2.0 시대의 진단과 분석 세미나', 2011(8).
  35. H.-J. Chang, "The Political Economy of Industrial Policy in Korea," Cambridge Journal of Economics, Vol.17, No.2, pp.131-157, 1993. https://doi.org/10.1093/oxfordjournals.cje.a035227
  36. 이형오, 한류에 관하여, 문화관광부, 2002.
  37. 김수환, "국내 음반 가수 매니지먼트와 매니저", 심희철 외 편, 방송연예산업경영론, 북코리아, 2013.
  38. 이동연, "케이팝에 왜 열광하지?", 케이팝의 두얼굴, 프레시안, 2012(1).
  39. J. M. Utterback and W. J. Abernathy, "A Dynamic Model of Process and Product Innovation," Omega, Vol.3, No.6, pp.639-656, 1975. https://doi.org/10.1016/0305-0483(75)90068-7
  40. S. Klepper, "Industry Life Cycles," Industrial and Corporate Change, Vol.6, No.1, pp.145-182, 1997. https://doi.org/10.1093/icc/6.1.145
  41. 김정호, 박시온, K-Pop, 세계를 춤추게 하다, FKI미디어, 2013.
  42. K. Lee and C. Lim, "Technological regimes, catching-up and leapfrogging: findings from the Korean industries", Vol.30, No.3, pp.459-483, 2001. https://doi.org/10.1016/S0048-7333(00)00088-3