Research on Consumer Society of Desire Seen through the Pictures of Martin Parr -Focused on Re-created Consumer Society-

마틴파의 사진을 통해서 본 욕망의 소비사회의 관한 연구 -재현의 소비사회를 중심으로-

  • 유희영 (상명대학교 대학원 디지털이미지학과) ;
  • 양종훈 (상명대학교 대학원 디지털이미지학과)
  • Received : 2015.06.19
  • Accepted : 2015.08.21
  • Published : 2015.08.28


This research tried to project hidden and overall side of market economy system of capitalism through desire and fetishism of consumer society. The objective of this research lies in examining desire code of capitalism society through hidden side of consumer society and the reason why modern people are crazy about products, the meaning of product re-creation in tempting modern consumer society, life where all desire is satisfied by products. As a result, we intended to demonstrate that post-industrial society is the one triggered by desire and that society desired in post-industrial society is the very cultural, social study realized to enable modern people to survive in modern society through Martin Parr's pictures.


Consumer Society;Desire;Simulacre


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