- Volume 15 Issue 9
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Impact of Differentials in Gas Prices on Consumers' Shopping Behaviors
지역 간 휘발유 가격 차이가 고객의 휘발유 구매 행태에 미치는 영향
- Received : 2015.08.12
- Accepted : 2015.08.31
- Published : 2015.09.28
We empirically investigated how differentials in gasoline prices influenced consumers' shopping behaviors at the gas pump. Among dimensions of many gas shopping behaviors, we focused on consumer decisions of purchase quantity and locations and found that price differentials across regions had statistically significant and negative effects on two consumers' decisions. Our findings provide important implications for the future research on gasoline demand and make a substantial contribution to empirical knowledge about how consumers make purchases in the gasoline retail industry.
Gasoline Price;Differentials;Location;Purchase Quantity
Supported by : 홍익대학교
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