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Impact of Differentials in Gas Prices on Consumers' Shopping Behaviors

지역 간 휘발유 가격 차이가 고객의 휘발유 구매 행태에 미치는 영향

  • 이정은 (홍익대학교 일반대학원 문화예술경영학과) ;
  • 정호진 (홍익대학교 경영대학 경영학과)
  • Received : 2015.08.12
  • Accepted : 2015.08.31
  • Published : 2015.09.28

Abstract

We empirically investigated how differentials in gasoline prices influenced consumers' shopping behaviors at the gas pump. Among dimensions of many gas shopping behaviors, we focused on consumer decisions of purchase quantity and locations and found that price differentials across regions had statistically significant and negative effects on two consumers' decisions. Our findings provide important implications for the future research on gasoline demand and make a substantial contribution to empirical knowledge about how consumers make purchases in the gasoline retail industry.

Keywords

Gasoline Price;Differentials;Location;Purchase Quantity

Acknowledgement

Supported by : 홍익대학교

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