Indicators of the Destination Competitiveness of Rural Tourism Township in Korea

관광목적지로서의 농촌관광마을의 경쟁력 평가지표 개발

Yoon, Jun-Sang;Kim, So-Yun;Park, Duk-Byeong

  • Received : 2015.03.22
  • Accepted : 2015.06.05
  • Published : 2015.06.30


Competitiveness has been associated in the tourism literature as a crucial factor for the success of tourist destinations. This study is to develop indicators that measure destination competitiveness of rural tourism townships in Korea. It was conducted via a Delphi technique and the analytical hierarchy process method. After four rounds of discussions, the panel members reached consensus on a set of 27 indicators with three dimensions which are attractor (resource, infrastructure, and tourism products), assistance (tourism business assistance and value-added processing assistance), and planning and management (planning for development, capacity for management). This set of destination competitiveness indicators can serve as a starting point for devising a set of indicators at the local level in order to be useful rural tourism sector manager and administrators. The selected indicators are measurable, demand driven and practical to show the real performance in rural destination.


rural tourism;destination competitiveness;indicator


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Supported by : 국립농업과학원