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Analysis of Design Concept based on the Level of Consistency in Fashion Show Models' Physical Appearance - Focus on S/S Paris Collection 2014 -

패션쇼 모델의 외적 통일성 정도에 따른 디자인 컨셉 분석 - 2014년 S/S Paris Collection을 중심으로 -

Lee, Shin-Young
이신영

  • Received : 2015.08.06
  • Accepted : 2015.09.25
  • Published : 2015.10.31

Abstract

This study investigated the correlation between the level of consistency in fashion show models' appearance and design concept through a statistical and qualitative analysis of the S/S Paris Collection 2014. The following conclusions have been drawn in this study. First, the percentage of models of color was very low in regards to the physical appearance of models; in addition, there was a higher percentage of Caucasian models for collections with a high level of consistency in models' physical appearance. Collections with a high percentage of models of color indicate more casual design concepts and the promotion of diversity in racial background is considered more effective for street fashion. Second, collections with a high level of consistency in models' physical appearance tend to control various elements that constitute a physical appearance through more detailed planning and stage direction. Third, there is a tendency to reinforce design concepts by creating a consistency in the overall physical appearance of models. This affirms that their physical appearance is determined by brand (i.e. designer) and is used to maximize a design concept delivery. The results of this study suggests that the physical appearance of models must be determined in line with the design concept versus detailed planning that must consider audience perspectives as well as adjust the show's length and the interval between each model appearing on the stage.

Keywords

fashion show model;design concept;level of consistency

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Cited by

  1. A Study on the Differences in Cognition of Design Associated with Changes in Fashion Model Type : Exploratory Analysis Using Eye Tracking vol.20, pp.2, 2018, https://doi.org/10.5805/SFTI.2018.20.2.167

Acknowledgement

Supported by : 동아대학교