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Promoting the Masses' Investment through Crowdfunding Platform: Focusing on Lending based Crowdfunding Platform

크라우드펀딩 플랫폼을 통한 대중적 투자 활성화 방안 연구: 대출형 크라우드펀딩 플랫폼을 중심으로

  • Received : 2016.09.29
  • Accepted : 2016.10.17
  • Published : 2016.11.28

Abstract

With the development of Fintech industry, research interest in crowdfunding is growing. Crowdfunding, originated from crowdsourcing, involves the participation of many individuals' contributions to funding a new project. Specifically, lending based crowdfunding provides a platform for raising funds in the form of loans by connecting borrowers to funders(investors) via Internet, not through traditional financial institutions. Recently, lending based crowdfunding attracts much attention as a new investment alternative; however, there is a lack of research about lending based crowdfunding. This study aims to examine the factors influencing an investor's participation in lending based crowdfunding by focusing on platform features, investor features, and project features. Based on the findings, this study discusses theoretical and practical implications for promoting the crowd's investments through crowdfunding platforms.

Keywords

Lending Based Crowdfunding;Crowdfunding Platform Feature;Investor Feature;Project Feature

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