DOI QR코드

DOI QR Code

Major Predictors of User's Continuance Intention to Provide information: In the Context of Online Community and Social Media

Kang, Jae-Jung;Kim, Yoo-Jung

  • 투고 : 2016.01.25
  • 심사 : 2016.02.29
  • 발행 : 2016.02.29

초록

This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.

키워드

Attainment Value;Intrinsic Value;Utility Value;Reward Value;Self-Efficacy in Providing Information;Attitude toward Providing Information;Continuance Intention to Provide Information

참고문헌

  1. J. Jin, Y. Li, X. Zhong, and L. Zhai, "Why users contribute knowledge to online communities: An empirical study of an online social Q&A community," Information & Management, Vol. 52, pp. 840-849, 2015. https://doi.org/10.1016/j.im.2015.07.005
  2. S. H. Kim, and Y. M. Song, "A Study on the Motivating Factors Influencing Intention to Share Individual Users' Knowledge in Social Networking Service," The e-Business Studies, Vol. 11, No. 3, pp. 327-346, 2010. https://doi.org/10.15719/geba.11.3.201009.327
  3. G. W. Bock, R. W. Zmud, Y. G. Kim, and J. N. Lee, "Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate," MIS Quarterly, Vol. 29, No. 1, Special Issue on Information Technologies and Knowledge Management, pp. 87-111, 2005. https://doi.org/10.2307/25148669
  4. S. Ye, H. Chen, and X. Jin, "An Empirical Study of What Drives Users to Share Knowledge in Virtual Communities," Knowledge Science, Engineering and Management Volume 4092 of the series Lecture Notes in Computer Science, pp. 563-575, 2006.
  5. S. H. Kwok, and S. Gao, "Attitude towards knowledge sharing behavior," The Journal of Computer Information Systems, Vol. 46, No. 2, pp. 45-51, 2005.
  6. W. S. Chow, and L. S. Chan, "Social network, social trust and shared goals in organizational knowledge sharing," Information & Management, Vol. 45, pp. 458-465, 2008. https://doi.org/10.1016/j.im.2008.06.007
  7. J. H. Yang, and Y. L. Chen, "A social network-based system for supporting interactive collaboration in knowledge sharing over peer-to-peer network," International Journal of Human-Computer Studies, Vol. 66, No. 1, pp. 36-50, January 2008. https://doi.org/10.1016/j.ijhcs.2007.08.005
  8. S. Shanshan, "An integrated model on factors influencing knowledge sharing," International Journal of Digital Content Technology and its Application, Vol. 2, No. 9, pp. 66-74, 2013.
  9. S. Wang, and R. A. Noe, "Knowledge sharing: A review and directions for future research," Human Resource Management Review, Vol. 20, pp. 115-131, 2010. https://doi.org/10.1016/j.hrmr.2009.10.001
  10. M. Harder, "How do rewards and management styles influence motivation to share knowledge," SMG Working Paper No. 6, February 12, 2008.
  11. J. N. Cummings, "Work groups, structural diversity, and knowledge sharing in a global organization," Management Science, Vol. 50, No. 3, pp. 352-364, 2004. https://doi.org/10.1287/mnsc.1030.0134
  12. J. H. Dyerl, and K. Nobeoka, "Creating and managing a high-performance knowledge-sharing network: the Toyota case," Strategic Management Journal, Vol. 21, No. 3, pp. 345-367, 2000. https://doi.org/10.1002/(SICI)1097-0266(200003)21:3<345::AID-SMJ96>3.0.CO;2-N
  13. P. Hendricks, "Why Share Knowledge? The Influence of ICT on Motivation for Knowledge Sharing," Knowledge and Process Management, Vol. 6, No. 2, pp. 91-100, 1999. https://doi.org/10.1002/(SICI)1099-1441(199906)6:2<91::AID-KPM54>3.0.CO;2-M
  14. M. Y. Cheng, J. S. Ho, and P. M. Lau, "Knowledge sharing in academic institutions: A study of Multimedia University Malaysia," Electronic Journal of Knowledge Management, Vol. 7, No. 3, pp. 313-324, 2009.
  15. I. C. Hsu, "Enhancing employee tendencies to share knowledge: Case studies of nine companies in Taiwan," International Journal of Information Management, Vol. 26, No. 4, pp. 326-338, 2006. https://doi.org/10.1016/j.ijinfomgt.2006.03.001
  16. K. Bartol, and A. Srivastava, "Encouraging knowledge sharing: The role of organizational rewards," Journal of Leadership and Organization Studies, Vol. 9, No. 1, pp. 64-76. 2002. https://doi.org/10.1177/107179190200900105
  17. M. Reinholt, T. Pedersen, and N. J. Foss, "Why a central network position isn''t enough: The role of motivation and ability for knowledge sharing in employee networks," Academy of Management Journal, Vol. 54, pp. 1277-1297, 2011. https://doi.org/10.5465/amj.2009.0007
  18. S. H. Lee, H. Lee, and K. G. Kim, "The Influence of Intra-SNS on Knowledge Sharing Behavior: Social Psychology Perspective," Knowledge Management Research, Vol. 15, No. 4, pp. 189-206, 2014.
  19. J. S. Eccles, T. F. Adler, R. Futterman, S. B. Goff, and C. M. Kaczala, Expectancies, values, and academic behaviors. In Achievement and Achievement Motivation, ed. JT Spence, pp. 75-146, San Francisco: Freeman, 1983.
  20. C. Penk, and S. Schipolowski, "Is it all about value? Bringing back the expectancy component to the assessment of test-taking motivation," Learning and Individual Differences, Vol. 42 pp. 27-35, 2015. https://doi.org/10.1016/j.lindif.2015.08.002
  21. N. Vernadakis, O. Kouli, E. Tsitskari, A. Gioftsidou, and P. Antoniou, "University students'' ability-expectancy beliefs and subjective task values for exergames," Computers & Education, Vol. 75, pp. 149-161, 2014. https://doi.org/10.1016/j.compedu.2014.02.010
  22. J. W. Atkinson, An Introduction to Motivation. Princeton, NJ: Van Nostrand, 1964.
  23. A. Bandura, Self-efficacy: The exercise of control. New York, NY: W.H. Freeman, 1997.
  24. J. S. Eccles, and A. Wigfield, A, "Motivational beliefs, values, and goals," Annual Review of Psychology, Vol. 53, pp. 109-132, 2002. https://doi.org/10.1146/annurev.psych.53.100901.135153
  25. R. Pekrun, "The control-value theory of achievement emotions: Assumptions, corollaries, and implications for education and practice," Educational Psychology Review, Vol. 18, pp. 315-341, 2006. https://doi.org/10.1007/s10648-006-9029-9
  26. B. A. Greene, and R. B. Miller, "Influences on course performance: Goals, perceived ability, and self-regulation," Contemporary Educational Psychology, Vol. 21, pp. 181-192, 1996. https://doi.org/10.1006/ceps.1996.0015
  27. S. I. Kim, "Neuroeducational Approaches on Motivation: Reconceptualization of Motivational Process," Journal of Korean Educational Psychology, Vol. 25, No. 1, pp. 87-110, 2011.
  28. T. J. Johnson, and B. K. Kaye, "A boost or bust for democracy? How the web influenced political attitudes and behaviors in the 1996 and 2000 presidential elections," The International Journal of Press/Politics, Vol. 8, No. 3, pp. 9-14, 2003. https://doi.org/10.1177/1081180X03008003002
  29. M. H. Hsu, and C. M. Chiu, "Internet self-efficacy and electronic service acceptance," Decision Support Systems, Vol. 38, pp. 369-381, 2004. https://doi.org/10.1016/j.dss.2003.08.001
  30. H. Park, S. Oh, and N. Kang, "Factors influencing intention to upload content on Wikipedia in South Korea: The effects of social norms and individual differences," Computers in Human Behavior, Vol. 28, No. 3, pp. 898-905, May 2012. https://doi.org/10.1016/j.chb.2011.12.010
  31. J. L. Wang, L. A. Jackson, H. Z. Wang, and J. Gaskin, "Predicting Social Networking Site (SNS) use: Personality, attitudes, motivation and Internet self-efficacy," Personality and Individual Differences, Vol. 80, pp. 119-124, 2015. https://doi.org/10.1016/j.paid.2015.02.016
  32. A. H. Eagly, and S. Chaiken, The psychology of attitudes. Fort Worth, TX: Harcourt Brace Jovanovich, 1993.
  33. I. Ajzen, and M. Fishbein, Understanding attitudes and predicting social behavior, Vol. 278. Englewood Cliffs, NY: Prentice Hall, p. 278, 1980.
  34. D. H. Shin, and Y. J. Shin, "Why do people play social network games?," Computers in Human Behavior, Vol. 27, No. 2, pp. 852-861, 2011. https://doi.org/10.1016/j.chb.2010.11.010
  35. E. Battle, "Motivational determinants of academic competence," Journal of Personality and Social Psychology, Vol. 4, pp. 534-642, 1966.
  36. S. Harter, "Self-report scale of intrinsic versus extrinsic orientation in the classroom: motivational and informational components," Dev. Psychol. Vol. 17, pp. 300-312, 1981. https://doi.org/10.1037/0012-1649.17.3.300
  37. E. E. Deci, and R. M. Ryan, Intrinsic Motivation and Self-Determination in Human Behavior. New York: Plenum, 1985.
  38. D. H. Park, S. W. Park, and I. G. Han, "An exploratory study on sharing motivation of UCC: focused on Video UCC," The Korea Society of Management Information System 2007 Spring Conference, pp. 171-178, 2007.
  39. M. O. Kim, and Y. J. Bang, "A Study on the Effects of Presentation Self-Efficacy on Social Competence for Office Professionals," The Korean Association of Secretarial Studies, Vol. 22, No. 1, pp. 47-70, 2013.
  40. J. G. Kim, and J. S. Kim, "The Effect of Relationship Building through SNS on an Individual's Intention to Share Information," Informatization Policy, Vol. 19, No. 2, pp. 57-84, 2012.
  41. J. C. Nunnally, and I. H. Bernstein, Psychometric Theory, 3rd ed. NewYork, NY:McGraw-Hill, 1994.
  42. M. D. Newcomb, G. J. Huba, and P. M. Bentler, "Determinants of sexual and dating behaviors among adolescence," Journal of Personality and Social Psychology, Vol. 50, No. 2, pp. 428-438, 1986. https://doi.org/10.1037/0022-3514.50.2.428
  43. C. Fornell, and D. F. Larcker, "Evaluating structural equation models with unobservable variables and measurement error," Journal of Marketing Research, Vol. 18, No. 2, pp. 39-50, 1981. https://doi.org/10.2307/3151312