Investigating Dynamics in Salesforce Compensation Plan

판매원의 경험에 따른 임금의 동태적 변화 고찰

  • 정호진 (홍익대학교 경영대학 경영학과) ;
  • 권경민 (홍익대학교 경영대학 경영학과)
  • Received : 2015.08.12
  • Accepted : 2015.09.07
  • Published : 2016.02.28


This study explains about a phenomenon where the structure of the compensation plan for a single salesperson may vary as he/she gains experience. Unlike past studies that implicitly assume the limited effect on salesperson's experience, our result predicts that a salesperson will make an effort at every period early in his/her career without any commissions in order to gain experience. However, if one cannot expect any marginal returns of accumulated efforts, the sales manager must provide commissions on the high volume of sales at each period, to facilitate a high effort of a salesforce at earlier periods. Our paper provides important implications about dynamics in the compensation plan, which has not been addressed in the past studies but has frequently been witnessed in practice.


Salesforce Compensation;Dynamics in Compensation Plan;Salesperson Experience


Supported by : 홍익대학교


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