A Study on the Priorities of Urban Street Environment Components - Focusing on An Analysis of AOI (Area of Interest) Setup through An Eye-tracking Experiment -

도시가로환경 구성요소의 우선순위에 관한 연구 - 아이트래킹 실험을 통한 관심영역설정 분석을 중심으로 -

  • Received : 2015.12.31
  • Accepted : 2016.02.01
  • Published : 2016.02.29


Street is the most fundamental component of city and place to promote diverse actions of people. Pedestrians gaze at various street environments. A visual gaze means that there are interesting elements and these elements need to be preferentially improved in the street environment improvement project. Therefore, this study aims to set up the priorities of street environment components by analyzing eye movements from a pedestrian perspective. In this study, street environment components were classified into road, street facility, building(facade) and sky and as street environment images, three "Streets of Youth" situated in Gwangbok-ro, Seomyeon and Busan University of Busan were selected. The experiment targeted 30 males and females in their twenties to forties. After setting the angle of sight through a calibration test, an eye-tracking experiment regarding the three images was conducted. Lastly, the subjects were asked to fill in questionnaires. The following three conclusions were obtained from the results of the eye-tracking experiment and the survey. First, building was the top priority of street environment components and it was followed by street facility, road and sky. Second, as components to be regarded as important, fast 'Sequence', many 'Fixation Counts' and 'Visit Counts', short 'Time to First Fixation' and long 'Fixation Duration' and 'Visit Duration' were preferred. Third, after voluntary eye movements, the subjects recognized the objects with the highest gaze frequency and the lowest gaze frequency.


Street Environment;Component;Eye-tracking;Priority


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  1. A Review on the Application of Eye-tracking in Design Areas vol.35, pp.5, 2016,