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An Analysis of Social Networking Service on the Organizational Performance: Mediating effect on Transactive Memory Capabilities and Moderating effect on Time

소셜네트워킹서비스와 업무성과와의 관계 연구 : 트랜스엑티브 메모리역량의 매개효과와 사용시간의 조절효과를 중심으로

  • Received : 2015.12.28
  • Accepted : 2016.02.02
  • Published : 2016.02.29

Abstract

As Internet technology further develops, a social networking service (SNS) also develops. But most studies on SNS are not appropriate for business purposes since they mainly focus on personal characteristics. Unlike previous studies, however, this study tries to understand the effect of SNS on performance in the perspective of business. As the result of analysis, SNSE(Social Networking Service Engagement) appears to have positive effect on TMC(Transactive Memory Capability) and PER(Performance), and TMC also seems to affect PER. On the assumption that there should be some parameters between SNSE and PER that earlier studies did not consider, this study has proved that a new way of memories, or TMC, forms the bridge between SNS and PER. It also found out that the time spent on SNS is positively controlled when SNSE affects TMC. These results are different from those of the previous studies arguing that SNS has nothing to do with PER.

Keywords

Social networking Service;Transactive Memory Capability;Time;Performance;Moderating Effect;Mediating Effect

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