A Study on Users' Recognition of Selection Attributes for Connection between Recreational Forest and Rural Tourism Village

자연휴양림과 체험마을 연계를 위한 이용객의 선택속성 인식 연구

  • Received : 2016.01.12
  • Accepted : 2016.02.11
  • Published : 2016.02.29


The study was conducted to compare and analyze the importance and performance of leisure destination selection attributes of persons who use recreational forests and rural tourism villages. This researcher investigated the use patterns of users to identify the ground for connection between recreational forest and rural tourism village, analyzed their recognition differences in physical selection attribute, program selection attribute, and service selection attribute in order for leisure destination selection, and conducted importance-performance analysis(IPA analysis) to draw a plan for connection. The main results and suggestions are presented as follows. First, recreational forests were visited by family users in order for rest and emotional cultivation and provided experience programs using simple public interest function of forest, whereas rural tourism villages were visited by family users, friends and co-workers, groups and club members to experience a variety of annual programs and understand regional cultures. It was found that it was necessary to connect natural forest with rural tourism village in order to meet the leisure needs of the people changed in diversified ways. Secondly, it was found that the connection between rural tourism village and recreational forest visited mainly for simple rest led to positive visit intention of users. It was expected that there will be various kinds of uses, including experience program participation, child education, and safe accommodations security. In other words, the connection between recreational forest and rural tourism village is an alternative to trigger actual demands and recreational forest activities with high quality. Thirdly, in the case of users of recreational forests, their performance of all selection attributes was lower than their importance of them. Therefore, overall improvements were needed. In particular, needed were the diversity, benefit, and promotion of programs, improvements in locality(themes), supply of lodges and convenient facilities, booking system, the purchase system of local special products, and professional skills of operators and managers. On contrary, the performance of program selection attribute of rural tourism village was high. Therefore, it was found that program attribute of rural tourism village was the main connection factor to activate recreational forest use. Fourthly, according to IPA analysis, the proper connections between loges, convenient facilities, and nearby touristattractions, which give high expectations and satisfaction to users, needed to remain. And it was required to make common efforts to accomplish the goal (income creation) of rural tourism village and improve booking system for visitors and performance of local special products sales opportunity. In addition, the essential factors to induce users' leisure destination selection were found to be maintenance of the use fee system of recreational forest, diversity of rural tourism village program, and retention of locality.


Physical Selection Attribute;Program Selection Attribute;Service Selection Attribute;Importance;Performance;IPA Analysis


  1. Choo, S. W.(2015) The framework of decision making for choice of camping site selection attributes according to camping motivation. Journal of Digital Convergence 13(10): 225-234.
  2. Daegu Gyeongbuk Development Institute(2014) Regional Forest Policy Should Change to Forest Welfare Service.
  3. Han, S. Y.(2011) Estimating the local economic impact of national natural recreation forest using regional input-output model. Journal of Korean Forest Society 100(2): 218-225.
  4. Jo, J. Y.(2010) Use of Recreational Forest as Experience Learning Space. Master Degree Thesis. Korea University, Seoul, Korea.
  5. Jung, C. K.(2003) A Study on Establishing a Liaison Tour of Mt. Sorak and Mt. Kumgang. Master Degree Thesis. Kyonggi University, Suwon, Korea.
  6. Jung, C. S.(2012) A Study on Attribute Satisfaction from Different Types of Experiential Tourism. Master Degree Thesis. Kyonggi University, Suwon. Korea.
  7. Kang, P. N.(2005) A Study on the Rural-Tour Destination Preference of Resident in Gwangju. Journal of the Korean Urban Management Association 18(3): 3-21.
  8. Kim, H. J.(2005) Plan for activating recreational forest on through linking with field of tourism. Korea Culture &Tourism Policy Institute.
  9. Kim, I. J.(2008) A Study on the Choice Attributes of the Recreational Foest: Focused on 2 Sites of Recreational Forest in Jeju. Master Degree Thesis. Cheju National University, Jeju, Korea.
  10. Kim, K. M.(2012) Study on the Effects of Forest Healing according to Type of Recreational Forests. Doctor Degree Thesis. Chungbuk National University, Cheongju, Korea.
  11. Kim, N. Y., Y. T. Kim, J. H. Cho and Y. G. Kim(2010) A study on the relationship of importance-satisfaction awareness of rural experience visitors using the IPA method. Green Tourism Research 17(3): 43-67.
  12. Kim, Y. H.(2007) The relations among Hanryu attitudes, tourism destination image, satisfaction of Chinese in visit to Korea. Korea Convention Society 7(1): 143-159.
  13. Ko, T. H.(2009) Analysis on Consumers' Preference for Compositional Recreational Forest. Master Degree Thesis. Kyungpook National University, Daegu, Korea.
  14. Kong, K. Y.(2003) A difference of hotel selection attribute on personal value of Japanese tourists to Korea. The Korea Academic Society of Tourism and Leisure 14(3): 213-227.
  15. Korea Forest Research Institute(2013) A Study on the Management Plan of Connected Programs between Forest Recreation Resources and Mountain Eco-Villages.
  16. Korea Forest Service(2015) Statistical Yearbook of Forestry.
  17. Lee, S. M.(2006) Application of Importance-Performance Analysis to Operation of the Interpreting Forest Programin National Recreational Forests. Master Degree Thesis. ChungnamNational University, Daejeon, Korea.
  18. Ministry of Agticulture, Food and Rural Affairs(2014).
  19. National Recreation Forest Management Office(2015).
  20. No, J. S.(2008) Analysis on the Usage and the Level of Satisfaction on the Natural Recreation Forest. Master Degree Thesis. Chonbuk National University, Jeonju, Korea.
  21. Park, J. S.(2001) A Study on the User's Satisfaction for Recreational Forests by Type. Doctor Degree Thesis, SungKyunKwan University, Seoul, Korea.
  22. Rhee, S. H., S. S. Yoon and S. H. Kim (2008) Propulsion of cooperative tourism development model project and developing strategies in rural green tourism village. Journal of the Korean Society of Agricultureal Engineers 50(6): 83-91.
  23. Seo, J. W., J. H. Kim and S. H. Kim(2015) Developing of Management System and Improving Plans of Mountain Eco-Villages. Korea Forest Research Institute.
  24. Seo, J. W., J. M. Lee, E. K. Kim and S. H. Kim(2015) A study on the management plan of connected programs between forest recreation resources and mountain eco-villages. Journal of Agriculture & Life Science 49(1): 79-94.
  25. Seo, J. W., J. M. Lee, E. K. Kim and S. H. Kim(2015) A study on the management plan of connected programs between forest recreation resources and mountain eco-villages. Journal of Agriculture & Life Science 49(1): 79-94.
  26. Seo, K. S.(2012) A Study on Improving the Utilization of Recreational Forest. Doctor Degree Thesis. Kangwon National University, Chuncheon, Korea.
  27. Shin, D. S.(2002) A study on the tourism farm user's selection attributes. The Academy of Korea Tourism Policy 8(2): 113-131.
  28. Si, J. K.(2000) Analysis of Residents' Attitude toward Construction of Recreation Forest. Master Degree Thesis. Chonbuk National University, Jeonju. Korea.
  29. Tourgo(2015).
  30. Yang, Y. J.(2003) A Study of How to Simulate the Nature Forest as an Ecology-Principle-Tailored Getaway. Master Degree Thesis. Sejong University, Seoul, Korea.
  31. Yun, H. J. and S. H. Im(2004) A study on the resources analysis and applicability for green tourism development. Journal of Korean Institute of Landscape Architecture 32(4): 49-58.