The Effects of Fashion Behaviors and Impression Management Behaviors on Career Success of Male Office Workers -Applying PLS Structural Equation Modeling-

직장남성의 패션행동 및 인상관리행동이 경력성공에 미치는 영향 -PLS 구조방정식 모형을 적용하여-

  • Received : 2015.08.07
  • Accepted : 2015.12.14
  • Published : 2016.02.29


This study investigated the relationship between fashion behavior, impression management behavior, and career success. A conceptual model and hypotheses were established based on theoretical linkages between the constructs. Thereafter, empirical data were collected using a set of questionnaires. For this reason, the sample was taken from 720 office workers' who worked at 14's Korea Enterprise, 697 of which was used for an empirical analysis (sample: men over 30 years of age and more than three years continuous service). This study conducted an exploratory factor analysis and confirmatory factor analysis for the validity test. Cronbach's alpha test is used for the reliability test. Moreover, PLS structural equation modeling (SEM) was employed to test hypothesized relationships in the conceptual model (SPSS 20.0 window/Smart PLS 3.0). This study shows that the proposed model is reasonably fit to the actual data. The following results were obtained from the analyses. First, fashion behavior and impression management behavior is positively related to career success. The result shows that economics of the fashion behaviors sub-types were statistically more significant to influence career success. The self-focused of the impression management behavior sub-types were more than statistically significant to influence career success. This finding has great implications to understand self-management behavior and the career success of male office workers.


Male office workers;Fashion behaviors;Impression management behaviors;Career success;PLS structural equation modeling


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