The Development and Application of the Indices of Evaluation for the Cultural Tourism Development Project Using AHP -focusing on Cultural and Ecological Tourism Infrastructure Project in Three Cultural Areas of Andong City-

AHP를 활용한 문화관광개발 사업의 평가지표 개발 및 적용 -안동시 3대 문화권 문화·생태 관광 기반조성 사업을 중심으로-

  • 권기창 (안동대학교 한국문화산업전문대학원/안동대학교 창조산업연구소)
  • Received : 2016.02.11
  • Accepted : 2016.03.17
  • Published : 2016.04.28


This study is about setting the weighed value of evaluation items for cultural tourism development project using AHP and it analyzed the cultural and ecological tourism infrastructure project in three cultural areas of Andong City. As a result of examining the reliability of evaluation items, it turned out to be 0.9, an appropriate level. In the analysis of weighed value, the items valued highly were in the order of validity of the plan, economic validity, validity of the policy. As for the detailed indices for the three that showed the highest weighed value, for validity of the plan, distinction of contents; for validity of the policy, compatibility of regional characteristics; for economic validity, sustainability were given high values. In the end, it could be concluded that as the cultural and ecological tourism infrastructure project in three cultural areas was delayed a lot more than previously planned, in order to flexibly respond to changing environment, it would be desirable to change parts of the previous plan before pushing ahead with it.


Culture and Tourism Development;AHP;Weight Setting;Three Cultures Area Project


  1. T. L. Saaty, The Analytic Hierarchy Process, McGraw-Hill, New York, 1980.
  2. 정병두, "AHP를 이용한 도로사업의 우선순위 분석," 대한교통학회지, 제20권, 제5호, pp. 45-54, 2001.
  3. G. I. Crouch and J. R. B. Ritchie, "Application of the Analytic hierarchy process to tourism choice and dicision making: A review and illustration applied to destination competitiveness," Tourism Analysis, Vol. 10, No. 1, pp. 17-25, 2005.
  4. C. T. LIn and C. Wu, "Selecting a marketing strategy for private hotels in Taiwan using the analytic hierachy process," The service Industries Journal, Vol. 28, No. 8, pp. 1077-1091, 2008.
  5. C. F. Chen, "Applying the analytical hierachy process(AHP) approach to convention site selection," Journal of Travel Research, Vol. 45, No. 2, pp. 167-174, 2006.
  6. 김대관, 박양우, 이상민, "AHP를 활용한 관광자원 개발사업 평가:계획단계의 사업을 중심으로," 관광연구저널, Vol. 21, No. 4, pp. 6-18, 2007.
  7. 김형일, 임채숙, 이민상, "문화자원을 활용한 관광 개발 사업의 개선요인 우선순위에 관한 연구 : 화성시를 중심으로," 상품학 연구, 제32권, 제6호, pp. 49-56, 2014.
  8. 김화룡, 백우열, 김지수, "AHP를 이용한 새만금 관광레저단지 성공요인의 우선순위분석," 한국웰니스학회지, 제10권, 제2호, pp. 47-57, 2012.
  9. 송재일, 서인원, 임규채, 김산심, 노윤구, 신화랑. 풍류 체험 벨트 조성 기본계획 및 타당성 조사, 대구경북연구원, 2009.
  10. 정갑영, 박양호, 손일수, 3대문화권 문화.생태관광기반조성사업 기본구상 및 계획수립연구, 한국관광공사, 2010.
  11. 고재성, 대학진로서비스 평가기준 개발, 서울대학교, 박사학위논문, 2006.
  12. 이화진, "AHP를 이용한 전문대학 비서과 교육 과정 평가준거 분석," 직업교육연구, 제30권, 제3호, pp. 217-236, 2011.
  13. Y. M. Kim and J. Choi, "The Weights Analysis of Evaluation Areas and Items for the Informatization program by means of the AHP," Journal of the Korean Operations Research and Management Science Society, Vol. 32, No. 2, pp. 123-140, 2007.
  14. 김대관, 박양우, 이상민, "AHP를 활용한 관광개발사업평가:계획단계 사업을 중심으로," 관광연구저널, 제21호, 제4권, pp. 5-18, 2007.
  15. 김성철, 어하준, "AHP 가중치 설정에서의 다수 전문가 의견 종합방법," 한국경영학회지, 제19권, 제3호, pp. 41-51, 1994.
  16. S. C. Sim and Y. K. Kim, "A Study on the Evaluation & Selection of Multimedia Authoring Tools using the AHP," Korean Management Science Review, Vol. 21, No. 2, pp. 191-213, 2004.
  17. 관광지개발사업에 대한 평가 연구, 문화체육관광부, 2003.
  18. 조철호, SPSS/AMOS활용 구조방정식 모형 논문통계분석, 도서출판 청람, pp. 37-41, 2015.