Effect of online word-of-mouth variables as predictors of box office

영화 흥행 예측변수로서 온라인 구전 변수의 효과

Jeon, Seonghyeon;Son, Young Sook

  • Received : 2016.03.03
  • Accepted : 2016.04.26
  • Published : 2016.06.30


This study deals with the effect of online word-of-mouth (OWOM) variables on the box office. From the result of statistical analysis on 276 films with audiences of more than five hundred thousand released in the Korea from 2012 to 2015, it can be seen that the variables showing the size of OWOM (such as the number of the portal movie rater, blog, and news after release) are associated more with the box office than the portal movie rating showing the direction of OWOM as well as variables showing the inherent properties of the film such as grade, nationality, release month, release season, directors, actors, and distributors.


predictors of box office;online word-of-mouth (OWOM) variables;correlation coefficient;ANOVA test;chi square test;decision tree;canonical correlation analysis;factor scores plot;star plot


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  1. A Study on the Factors Affecting to the Export Performance for Korean Drama Using Sentimental Analysis vol.17, pp.6, 2016,


Supported by : 한국연구재단