Imageability Elements of Tourism Space using Spatial Cognitive Maps - Focused on Tourists of Nami Island in Their 20s and 30s -

공간 인지도를 이용한 관광공간의 이미지성 구성요인 - 남이섬의 20대 및 30대 관광자를 대상으로 -

Kim, Hyun Ju;Yun, Hee Jeong

  • Received : 2016.04.26
  • Accepted : 2016.06.20
  • Published : 2016.06.30


This study intends to analyze the characteristics of imageability elements of the tourism space using the spatial cognitive mapping method. For this purpose, this study selects Nami Island as a study site and collects spatial cognitive maps or sketches of the study area focused on tourists in their 20s and 30s after they visit the site. The results of frequency analysis on imageability elements of Nami Island show that paths, landmarks, and edges are more frequently cognized to tourists in their 20s and 30s than districts and nodes. This study determines a new imageability element of the tourism space, "moving objects," such as or bikes or animals. Tourism planners or landscape designers can consider these useful imageability elements as important planning factors in order to improve and clarify the images of tourism spaces.


Spatial Cognition;Tourism Planning;Paths;Landmarks;Edges;Moving Objects


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