Fashion Industry System and Fashion Leaders in the Digital Era

디지털 시대의 패션산업 시스템과 패션리더

Joo, Shinyoung;Ha, Jisoo

  • Received : 2015.09.30
  • Accepted : 2016.01.18
  • Published : 2016.06.30


This study examines the digital era's fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.


Digital era;Fashion system;Fashion leader


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Grant : BK21플러스

Supported by : 서울대학교