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Analysis and Implication of Corporate Social Responsibility(CSR) Management of Japanese Firms

일본 기업의 사회공헌 경영의 실태분석과 시사점

  • 김홍기 (우송대학교 국제경영학과)
  • Received : 2016.04.11
  • Accepted : 2016.04.25
  • Published : 2016.08.28

Abstract

By examining Corporate Social Responsibility (CSR) activities and investigating its current conditions of Japanese companies, which have relatively high reliability in global market and similar oriental ways of thinking in aspect of corporate culture, the study tries to suggest the direction of Korean companies' CSR. As result, the study found that Japanese companies actively participate in the array of actions of giving information about their CSR activities and collecting others opinions to promote their company and brand images. Therefore, this research suggests the following CSR implications: First, companies need to establish a responsible department and responsible system for CSR. Second, they need to reorganize business ethics. Third, companies must provide information about their CSR activities and improve the CSR awareness. Lastly, they need to make strong efforts to communicate with consumers and take actions to consumer correspondence actively.

Keywords

Corporate Social Responsibility(CSR);Business Ethics;Customer Management

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