DOI QR코드

DOI QR Code

Ambidextrous Innovation and Performance : An Empirical Test of the Ambidexterity Hypothesis in TV Drama Projects

양면적 혁신과 성과 : TV 드라마를 대상으로 한 양면성 가설의 실증

  • 추승엽 (중앙대학교 지식경영학부) ;
  • 임성준 (중앙대학교 경영학부)
  • Received : 2016.06.23
  • Accepted : 2016.08.08
  • Published : 2016.09.28

Abstract

Ambidextrous innovation is defined as the innovation capacity to pursue simultaneously both exploration and exploitation. Based on the organization learning and innovation management literature, the ambidexterity hypothesis predicts that ambidextrous innovation would enhance firm performance. This study attempts to verify the ambidexterity hypothesis in the context of TV drama production industry. TV drama producers' ambidextrous innovation is conceptualized as the simultaneous pursuit of exploratory and exploitative approaches in selecting genres of dramas. Data collected from 57 drama producers in 714 Korean TV drama projects between 1994 and 2009 support the ambidextrous hypothesis. The interaction between exploratory and exploitative approaches in genre selection is indeed positively related to the drama performance in terms of the viewing rate. Such results suggest that managers ought to manage high levels of both exploratory and exploitative innovation simultaneously in order to cope with increasing uncertainty, especially in highly uncertain cultural industry.

Keywords

Ambidexterity;Ambidextrous Innovation;Exploration;Exploitation;TV Drama Producers

References

  1. R. D'Aveni, Hypercompetition : Managing the Dynamics of Strategic Maneuvering, New York, The Free Press, 1994.
  2. C. M. Christensen and M. Overdorf, "Meeting the Challenge of Disruptive Change," Harvard Business Review, Vol.78, No.2, pp.67-76, 2000.
  3. D. Leonard-Barton, "Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development," Strategic Management Journal, Summer Special Issue, Vol.13, pp.111-126, 1992. https://doi.org/10.1002/smj.4250131009
  4. D. G. Ancona, P. S. Goodman, B. S. Lawrence, and M. L. Tushman, "Time: A New Research Lens," Academy of Management Review, Vol.26, No.4, pp.645-663, 2001. https://doi.org/10.5465/amr.2001.5393903
  5. C. A. O'Reilly III and M. L. Tushman, "The Ambidextrous Organization," Harvard Business Review, Vol.82, No.4, pp.74-81, 2004.
  6. Z. L. He and P. K. Wong, "Exploration vs. Exploitation: An Empirical Test of the Ambidexterity Hypothesis," Organization Science, Vol.15, pp.481-494, 2004. https://doi.org/10.1287/orsc.1040.0078
  7. S. Raisch and J. Birkinshaw, "Organizational Ambidexterity: Antecedents, Outcomes, and Moderators," Journal of Management, Vol.34, pp.375-409, 2008.
  8. Z. Simsek, "Organizational Ambidexterity: Towards a Multilevel Understanding," Journal of Management Studies, Vol.46, pp.597-624, 2009. https://doi.org/10.1111/j.1467-6486.2009.00828.x
  9. Z. Simsek, C. Heavey, J. F. Veiga, and D. Souder, "A Typology for Aligning Organizational Ambidexterity's Conceptualizations, Antecedents, and Outcomes," Journal of Management Studies, Vol.46, No.5, pp.864-894, 2009. https://doi.org/10.1111/j.1467-6486.2009.00841.x
  10. M. H Lubatkin, Z. Simsek, Y. Ling, and J. F Veiga, "Ambidexterity and Performance in Small-to Medium-sized Firms: The Pivotal Role of Top Management Team Behavioral Integration," Journal of Management, Vol.32, No.5, pp.646-672, 2006.
  11. Q. Cao, E. Gedajlovic, and H. Zhang, "Unpacking Organizational Ambidexterity: Dimensions, Contingencies, and Synergistic Effects," Organization Science, Vol.20, No.4, pp.781-796, 2009. https://doi.org/10.1287/orsc.1090.0426
  12. N. Venkatraman, C. Lee, and B. Lyer, Strategic Ambidexterity and Sales Growth: A Longitudinal Test in the Software Sector, Unpublished Manuscript, Boston University, Boston, 2007.
  13. S. Auh and B. Menguc, "Balancing Exploration and Eexploitation: The Moderating Role of Competitive Intensity," Journal of Business Research, Vol.58, pp.1652-1661, 2005. https://doi.org/10.1016/j.jbusres.2004.11.007
  14. J. J. P. Jansen, F. A. J. van den Bosch, and H. W. Volberda, "Exploratory Innovation, Exploitative Innovation, and Ambidexterity: The Impact of Environmental and Organizational Antecedents," Schmalenbach Business Review, Vol.57, pp.351-363, 2005. https://doi.org/10.1007/BF03396721
  15. 추승엽, 임성준, "환경과 다차원적 조직 양면성: 성과에 대한 함의," 전략경영연구, 제17권, 제2호, pp.79-108, 2014.
  16. R. E. Caves, Creative Industries, Cambridge and London, Harvard University Press, 2000.
  17. 장병희, 이양환, 임성철, "미디어 환경의 변화와 드라마 시청 - TV, PC, 모바일 플랫폼 간 적소분석," 방송통신연구, 2010년 가을호, pp.130-165, 2010.
  18. J. G. March, "Exploration and Exploitation in Organizational Learning," Organization Science, Vol.2, pp.71-87, 1991. https://doi.org/10.1287/orsc.2.1.71
  19. D. A. Levinthal and J. G. March, "The Myopia of Learning," Strategic Management Journal, Vol.14, pp.95-112, 1993. https://doi.org/10.1002/smj.4250141009
  20. B. Levitt and J. G. March, "Organizational learning," Annual Rev. Sociology, Vol.14, pp.319-340, 1988. https://doi.org/10.1146/annurev.so.14.080188.001535
  21. S. Auh and B. Menguc, "Balancing Exploration and Exploitation: The Moderating Role of Competitive Intensity," Journal of Business Research, Vol.58, pp.1652-1661, 2005. https://doi.org/10.1016/j.jbusres.2004.11.007
  22. A. K. Gupta, K. G. Smith, and C. E. Shalley, "The Interplay Between Exploration and Exploitation," Academy of Management Journal, Vol.49, No.4, pp.693-706, 2006. https://doi.org/10.5465/AMJ.2006.22083026
  23. C. Shapiro and H. R. Varian, Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press: Boston, MA, 1998.
  24. R. Katila and G. Ahuja, "Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction," Academy of Management Journal, Vol.45, No.6, pp.1183-1194, 2002. https://doi.org/10.2307/3069433
  25. M. J. Benner and M. L. Tushman, "Process Management and Technological Innovation: A Longitudinal Study of the Photography and Paint Industries," Administrative Science Quarterly, Vol.47, No.4, pp.676-706, 2002. https://doi.org/10.2307/3094913
  26. M. J. Benner and M. L. Tushman, "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited," The Academy of Management Review, Vol.28, No.2, pp.238-256, 2003. https://doi.org/10.5465/amr.2003.9416096
  27. G. Ahuja and C. M. Lampert, "Entrepreneurship in the Large Corporation:A Longitudinal Study of How Established Firms Create Breakthrough Inventions," Strategic Management Journal, Vol.22, pp.521-543, 2001. https://doi.org/10.1002/smj.176
  28. 임성준, 이준근, 추승엽, "환경변화에 따른 TV드라마 제작자의 적응행동변화," 한국콘텐츠학회논문지, 제12권, 제12호, pp.627-638, 2012.
  29. 임성준, 이준근, 추승엽, "환경특성이 TV드라마 제작자의 장르 다양성 수준에 미치는 영향," 한국콘텐츠학회논문지, 제13권, 제7호, pp.168-180, 2013.
  30. D. G. Ancona and D. Caldwell, "Demography and Design: Predictors of New Product Team Performance," Organization Science, Vol.3, No.3, pp.321-341, 1992. https://doi.org/10.1287/orsc.3.3.321
  31. D. Miller and J. Shamsie, "Strategic Responses to Three Kinds of Uncertainty : Product Line Simplicity at the Hollywood Film Studios," Journal of Management, Vol.25, pp.97-116, 1999.
  32. 임성준, 김종준, "환경특성이 영화제작사 작품장르의 다양성과 인적자원 활용패턴에 미치는 영향에 관한 연구: 1960년-1998년 한국영화제작산업을 대상으로," 인사조직연구, 제11권, 제2호, pp.79-108, 2003.
  33. M. L. Tushman and P. Anderson, "Technological Discontinuities and Organizational Environments," Administrative Science Quarterly, Vol.31, pp.439-465, 1986. https://doi.org/10.2307/2392832
  34. 김선혁, 신동엽, "한국 영화의 불확실성 대응 전략과 흥행 성과," 전략경영연구, 제14권, 제2호, pp.1-28, 2011.
  35. 추승엽, 임성준, "tv 드라마 제작 프로젝트의 사회 네트워크 연결강도: 성과에 대한 함의," 한국콘텐츠학회논문지, 제15권, 제6호, pp.1-12, 2015.
  36. 박소라, 황용석, EPG 프로그램 DB화와 코팅 개발서, EPG, 2000.
  37. 권호영, 박웅진, 윤석진, 김숙, 드라마 성공요인 분석, 한국콘텐츠진흥원, 2009.
  38. 임성준, 박연주, "한국영화산업에서의 상황적합적 관계에 관한 탐색적 연구," 한국항공경영학회지, 제6권, 제2호, pp.103-121, 2003.
  39. 임성준, 서석배, "환경변화에 따른 프로젝트성 산업 내 조직의 적응행동변화에 관한 연구: 1960년대와 1970년대 한국영화제작사들의 자원활용 패턴을 중심으로," 경영학연구, 제32권, 제4호, pp.1127-1155, 2003.