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The Effect of Information Diffusion of Program on the Viewing Type of Web Platform Program and the Attention of the Public

웹 플랫폼 프로그램 시청 유형·프로그램의 화제성이 프로그램에 대한 정보 확산에 미치는 영향 연구

  • 홍주현 (국민대학교 언론정보학부)
  • Received : 2016.05.25
  • Accepted : 2016.06.20
  • Published : 2016.09.28

Abstract

The success of the journey to the west of tvN's shows the positive prospect of web entertainment. This study highlights how viewers actively select web progrmas and how they diffuse the infomrmation of web programs to explore the possibility of success of web program and the change of viewing environment. This study revealed the attention of viewers affected the diffusion of programs via social media. The highness of the viewer's attention cause the highness of active interaction between users. The production company of web entertaninment has to focus on the high hits strategy. In the view of journalists, they covered on the appearance of the heroin rather than the content of the program. The relationship of viewing type and viral type via SNS is related with the activity of viewers. If viewers participate in viewing they express their opinion on the web entertainment actively.

Keywords

Web Platform;Web Program;The Attention of the Public;Issue Diffusion;Social Media

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