The Effect of Entrepreneurship and Market-orientation on the Performance of Medium and Small-sized Enterprise

중소기업의 기업가정신과 시장지향성이 재무적·비재무적성과에 미치는 영향

  • 김광명 (울산대학교 일반대학원 경영학과) ;
  • 박주식 (울산대학교 경영대학 경영학부)
  • Received : 2016.08.08
  • Accepted : 2016.08.25
  • Published : 2016.10.28


This research attempts to focus on the role of entrepreneurship and market-orientation on firm performance in perspective of medium and small-sized firms. To accomplish the purposes of this research, 500 entrepreneurs in Kyungnam and Ulsan area has been designated as a research object and finally a total of 182 questionnaires were analyzed by using PLS 2.0. The results from this study are as follows: First of all, the hypothesis regarding the influence of entrepreneurship on firm performance was rejected. Secondly, the hypothesis about the role of market-orientation was accepted. Finally, the effect of entrepreneurship on market-orientation was accepted. We outlined implication for theory and practice and suggested research limitation and future research based on research conclusion.


Medium and Small-sized Enterprise;Entrepreneurship;Market-orientation;Firm Performance


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