Securing of Potential Users of Smartphone UI due to the Philosophy of its Design

스마트 폰 UI의 디자인 철학에 따른 잠재적 사용자 확보

  • 김수희 (충남대학교 대학원 산업미술학과) ;
  • 오치규 (충남대학교 대학원 산업미술학과)
  • Received : 2016.08.12
  • Accepted : 2016.09.22
  • Published : 2016.10.28


Innovator and Early Adopter are main clients of smart phone until now, but the silver generation enjoying price stability and the Internet emerges, so a strategy of the importance, systematic classification, and focus of a neglected class is needed. It is necessary to analyze UI that can departmentalize not a neglected class limited to the silver generation but potential users who can be voluntarily users and can secure them. To secure them, the researcher analyzes how Windows, Icons, Mouse Pull-Down-Menus(WIMP) of UI has been applied in the process that skeuomorphism UI of iPhone, Metro UI of MS, and Material UI of Google change. As a result of an analysis, skeuomorphism is not entirely new and has secured potential users slowly with a method to compensate and improve a part that users disregard. As a concept of touch UI, Metro UI considered potential users from the beginning but did not secure them with new and epoch-making UI. However, Material UI of Google compensates the weaknesses of skeuomorphism UI and Metro UI and emphasizes cost-effectiveness, so has developed into UI that can secure final consumers of potential users. Therefore, to secure potential users, it should make users themselves understand why they should use smart phone, and it should approach with more organized studies on UI through feedback of observation and direct talks.


Potentials User;User Interface;Smart phone;Design philosophy


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