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How Do South Korean People View the US and Chinese National Influence?: Is Soft Power Zero-Sum?

  • Received : 2017.09.28
  • Accepted : 2017.11.01
  • Published : 2017.11.30

Abstract

This paper addresses the zero-sum of soft power against the backdrop of the rise of China and the relative "decline" of America. It attempts to find out that whether the "decline" of America's soft power is caused by the rise of China's soft power, and whether China's rise could guarantee with certainty the growth of soft power. In light of the particularity of South Korea, that is, its economy relies on China and its security relies on the US, this paper chooses South Korea as the entry point for the study. Based on the Pew data from a South Korean opinion poll, this paper conducts bivariate correlation and binary logistic regression respectively, to explore the existence of zero-sum "competitions" between China's and America's soft power.

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