- Volume 17 Issue 12
DOI QR Code
Message Strategy to Promote Colorectal Cancer Screening Behavior
대장암 검진 행동 촉진을 위한 메시지 전략
- Received : 2017.11.03
- Accepted : 2017.11.28
- Published : 2017.12.28
The study investigated information about the effects of message framing on colorectal cancer(CRC) screening related health beliefs and compliance with the CRC screening test within the theoretical framework of the prospect theory and the Health belief model (HBM). This study was using a non-randomized controlled quasi-experimental design. One hundred and sixty-four in the industrial workers who were currently nonadherent to guidelines for receiving screening were assigned to one of three experimental conditions: (a) gain-framed message, (b) loss-framed message, and (c) general-framed message. CRC screening-related health beliefs was self-reported after the intervention. And the immunoassay Fecal Occult Blood Test (iFOBT) kit was collected at 1 week. The research finding were analyzed by
Colorectal Cancer;Message Framing;Health Belief;Screening
Supported by : Yonsei University
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