Importance-Satisfaction and Usage of Traditional Market Foods of Undergraduate Students in Jeonbuk Area

전북 일부 지역 대학생들의 전통시장 음식 이용 현황 및 중요도-만족도 분석

  • Lee, In-Seon (Major in Food and Nutrition, Kunsan National University)
  • 이인선 (군산대학교 식품영양학전공)
  • Received : 2016.09.01
  • Accepted : 2016.11.16
  • Published : 2017.01.31


The aim of this paper was to provide basic data on revitalizing traditional markets in 389 undergraduate students who had purchased foods sold at a traditional market in order to understand the current state of usage of traditional market foods and to analyze degree of importance and satisfaction. From September 2015 to November 2015, questionnaires were filled out by respondents. Of the 389 questionnaires that were returned, 343 were used while 46 were discarded as incomplete. In the traditional market, high popularity was detected in foods such as 'Hotteok', 'stir-fried rice cake', 'Korean sausage', and so on in that order, which were mainly simple foods. There was a tendency that 'taste', 'hygiene', 'price', and 'quality' were considered as important, all of which scored more than 4 points for all residence types. In the difference analysis of the degree of satisfaction and importance in traditional market foods according to residence types, degree of importance was much higher than that of satisfaction for all selective attributes. In the results of ISA analysis for attributes of traditional market foods, those selling food in the second quadrant need to make more effort to improve 'hygiene' and 'quality' of food.


Supported by : 중소기업청


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