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An analysis of correlations of users' attitudes toward avatars and identity play

identity play와 플레이어 태도에 관한 상관 연구

  • Received : 2017.11.13
  • Accepted : 2017.12.20
  • Published : 2017.12.20

Abstract

Since the study by Turkle(1995), the concept of identity play in MMORPGs has been employed primarily to explain the reflection of users' identity in the avatar creation process in online games. This study attempts to conceptualize the identity play of the design process in which the user uses the avatar customizing system to create an avatar in the virtual world. This research verified the model of identity play through players' avatars, a model of the components of identity play constructed. The aims of this study pursued through an analysis of correlations of users' attitudes toward avatars. This study performed structural equation modeling to verify hypotheses about the variables that affect online identity play.

Acknowledgement

Supported by : National Research Foundation of Korea

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