Design and Implementation of Web-based SWOT Analysis Supporting Tool

웹 기반의 SWOT 분석 지원도구 설계 및 구현

  • 황지나 (한국과학기술정보연구원) ;
  • 서주환 (한국과학기술정보연구원) ;
  • 임정선 (한국과학기술정보연구원) ;
  • 유형선 (한국과학기술정보연구원) ;
  • 박진한 (한국과학기술정보연구원) ;
  • 김유일 (한국과학기술정보연구원) ;
  • 김지희 (한국과학기술정보연구원)
  • Received : 2017.03.14
  • Accepted : 2017.05.15
  • Published : 2017.07.28


The best business strategy leading to innovation and productivity can be achieved by carefully analyzing internal and external environments of a company. Many companies often require, but difficult to find a tool to determine their own internal/external environmental factors including strengths, weaknesses, opportunities and threats(SWOT). SWOT is one analytical base model that is utilized in this research to design semi-automated environmental analysis process. This study investigates on SWOT generation system that is built on existing analysis database created by experts in each field. Companies can search and choose their best expressing environmental elements that are stored in the database. This semi-automated SWOT tool is expected to contribute that companies can recognize their internal capabilities more accurately, and help consider external environment changes around them.


  1. R. H. Sparague and H. J. Watson, Decision Support Systems: Putting Theory Into Practice (3rd Edition), Prentice Hall International, 1993.
  2. E. Turban, J. Aronson, and T. P. Liang, Decision Support Systems and Intelligent Systems (7th Edition), Prentice Hall Inc., 2004.
  3. 배경열, "제4차 산업혁명 시대의 데이터 기반의 사결정 체계," 한국콘텐츠학회논문지, 제15권, 제1호, pp.29-34, 2017.
  4. 박문식, "환경 불확실성에 대처하는 공연예술 콘텐츠 조직의 경계탐색 전략," 한국콘텐츠학회논문지, 제15권, 제9호, pp.84-95, 2015.
  5. S. Bidel and R. Joyce, The Forrester WaveTM: Data Management Platforms, Q4 2015, Forrester Research, Inc., November 10, 2015.
  6. G. Houben, K. Lenie, and K. Vanhoof, "A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises," Decision Support Systems, Vol.26, pp.125-135, 1999.
  7. 이주현, 전략정보 시스템 구축론, 푸른산, 1993.
  8. 윤진기, 김진선, "SWOT분석을 이용한 사업화전략 연구: 즉석밥 생산기술 사업화전략 컨설팅 사례," 경영컨설팅연구, 제14권, 제3호, pp.127-139, 2014.
  9. B. G. Dana, "SWOT analysis to improve quality management production," Procedia-Social and Behavioral Sciences, Vol.62, pp.319-324, 2012.
  10. C. S. Fleisher and B. Bensoussan, Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition, Prentice Hall, 2003.
  11. 정충길, 데이터베이스를 이용한 SWOT 분석 시스템 설계 및 구현, 부경대학교 대학원, 석사학위논문, 2009.
  12. M. Kajanus, J. Kangas, and M. Kurttila, "The use of value focused thinking and the A'WOT hybrid method in tourism management," Tourism Management, Vol.25, No.4, pp.499-506, 2004.
  13. M. Kurttila, M. Pessonen, J. Kangas, and M. Kaianus, "Utilizing the analytic hierarchy process in SWOT analysis - A hybrid method and its application to a forest certification case," Forest Policy and Economics, Vol.1, pp.41-52, 2000.
  14. J. Kangas, M. Pesonen, M. Kurttila, and M. Kajanus, "A'WOT: Integrating the AHP with SWOT analysis," In K. Dellman(ed.), Proceedings of the sixth international symposium on the analytic hierarchy process ISAHP 2001, Bern, Switzerland, pp.189-199, 2001(8).
  15. R. K. Shrestha, J. R. R. Alavalapati, and R. S. Kalmbacher, "Exploring the potential for silvopasture adoption in south-central Florida: an application of SWOT-AHP method," Agricultural Systems, Vol.81, pp.185-199, 2004.
  16. I. Yuksel and M. Dagdeviren, "Using the analytic network process (ANP) in a SWOT analysis - A case study for a textile firm," Information Sciences, Vol.177, pp.3364-3382, 2007.
  17. C. Kahraman, N. C. Demirel, and T. Demirel, "Prioritization of e-Government strategies using a SWOT-AHP analysis: the case of Turkey," European Journal of Information System, Vol.16, pp.284-298, 2007.
  18. V. Wickramasinghe and S. Takano, "Application of Combined SWOT and Analytic Hierarchy Process(AHP) for Tourism Revival Strategic Marketing Planning: A case of Sri Lanka Tourism," Journal of the Eastern Asia Society for Transportation Studies, Vol.8, pp.189-194, 2009.
  19. S. Lee and P. Walsh, "SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport," Sport Management Review, Vol.14, pp.361-369, 2011.
  20. 엄익천, 조주연, 조현정, 도계훈, "PEST-SWOT-FUZZY-AHP를 활용한 한국 소재 분야의 과학기술경쟁력 제고전략," 한국기술혁신학회 학술대회, pp.390-403, 2014.
  21. 장한수, 최원재, 도현수, "PEST-SWOT-AHP 방법론을 적용한 국가 과학기술 전략 수립에 관한 연구: 핵융합 연구개발 사례를 중심으로," 기술혁신학회지, 제15권, 제4호, pp.766-782, 2012.
  22. 서준혁, 배성민, "PEST-SWOT-AHP 분석을 이용한 중소제조기업의 제조물책임 대응전략 수립," 산업경영시스템학회지, 제39권, 제2호, pp.11-18, 2016.
  23. K. C. Laudon and J. P. Laudon, Management systems: managing the digital firm, Prentice Hall, 2004.
  24. G. Lee and U. Kulkarni, "Business Intelligence in Corporate Risk Management," AMCIS 2011 Proceedings - All Submissions, 2011.
  27. P. N. Tan, M. Steinbach, and V. Kumar, Introduction to Data Mining, Pearson, 2006.
  28. 2013년 R&D 기획지원, 질경이와 인삼 복합 물질의 뇌세포 보호 상승효과를 이용한 뇌기능 증진 건강기능성 제품, 중소기업청, 2013.