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The Impact of SME's Organizational Capabilities on CSR and Business Performance:Focused on the Mediating Role of Proactive & Reactive CSR

중소기업 조직역량이 CSR 및 경영성과에 미치는 영향:선제적 및 반응적 CSR의 매개역할을 중심으로

  • Received : 2017.05.10
  • Accepted : 2017.06.07
  • Published : 2017.08.28

Abstract

Recently many companies are utilizing CSR as an important strategic means because of increasing concern about CSR from society and securing a sustainable competitive advantage. With this background, this study conducted an empirical investigation using a statistical tool based on survey data about a casual relationship between organizational capabilities, proactive CSR, reactive CSR and Business Performance from a RBV perspective. The result of this empirical study is as follows, First, SME's specified organizational capabilities have positive and significant effect on a proactive CSR. Second, the proactive CSR is positively related with business performance but reactive CSR is not like that. Third, SME's organizational capabilities do not have a positive and significant effect on business performance directly but have a indirect effect on business performance through proactive CSR which is a value creating activity. This research is likely to give some contribution to both SME's CSR study and resource based view (RBV) research.

Keywords

CSR;SME;Proactive;Reactive;Organizational Capability;RBV(resource based view)

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