Facebook Users' Positive Self-Presentation toward Personal Characteristics

페이스북 이용자들의 긍정적인 자아노출과 자아속성

  • 김유정 (수원대학교 미디어커뮤니케이션학과)
  • Received : 2017.02.27
  • Accepted : 2017.05.02
  • Published : 2017.09.28


The purpose of study was to ascertain whether Facebook users present themselves positively on Facebook. Also this study examined whether factors of self-efficacy, narcissism, and public/private self-consciousness affected positive self-presentation. The subjects for the study included 197 users who have been using Facebook. The analysis of behavioral attributes such as self-display, competency display, exemplary behavior display, etc, did not yield statistically high values to support users' positive self-presentation on Facebook. The results showed that self-efficacy, narcissism, and public self-consciousness have statistically significant influence on positive self-presentation. The study found that private self-consciousness did not have statistically significant influence on positive self-representation.


Self-presentation;Facebook;Social Network Service(SNS);Positive Self-presentation


Supported by : 수원대학교


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