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Alternative Policy on Attrition Propensities of Travel Voucher

여행바우처 이탈에 관한 정책적 대안 연구

  • 한숙영 (세종사이버대학교 호텔관광경영학과) ;
  • 박상곤 (한국문화관광연구원) ;
  • 전민지 (한국문화관광연구원)
  • Received : 2017.07.31
  • Accepted : 2017.08.17
  • Published : 2017.09.28

Abstract

Travel voucher for low-income or social disadvantaged groups forms a part of social policies in Korea. The policy can not only provide an opportunity of travel experiences for the socially weak, but also enhance their family capital and social capital. Thus, the travel voucher policy can be beneficial for the participants and their society. However, little research evidence of its evaluation and challenges/benefits exists. In practice, one of the biggest problems is an attrition of travel voucher winners which is to decrease a cost-effect of the travel voucher policy and to increase unnecessary waste of both the federal and human resources. Thus more research is needed to answer the questions why some of winners abandon to go to travel by the voucher, and who is the seceder? In this context, the study empirically examines the attrition propensity for the winners of 2011 Seoul travel voucher from 1,632 respondents and second data from Korea Tourism Organization. This research found that total education years of travel voucher winners have a significant effect on using their voucher. Implications and alternative policies for government policy makers and administrators are discussed by the analyzed results.

Keywords

Social Tourism;Travel Voucher;Attrition;Alternative Policy

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