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The Difference between News Coverage and News Release of Political Parties During A Political Crisis

정치적 위기에 대한 정당들의 위기대응 메시지와 뉴스보도와의 차이

  • Cho, SeungHo
  • 조승호
  • Received : 2018.09.20
  • Accepted : 2018.11.11
  • Published : 2018.11.28

Abstract

The purpose of this study is to explore a difference in crisis between media and parties. This research examined political crisis situation, crisis response, and media coverage using a case. Two main political parties in Korean faced the illegal fund raising case during the 16th presidential election. They used types of crisis response strategies for restoring or maintaining their reputation. This study found that a party's crisis response was consistent with news media, but another party's message was significantly different from news media. Such match or mismatch between a party and news media will influence on public evaluation toward a crisis response. This study has meaningful contribution in that the difference between an organizational crisis response message and news media coverage is significant.

Keywords

Political Crisis;Crisis Response;News Media;Crisis Communication

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Acknowledgement

Supported by : 숭실대학교