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Study on the Image of Gyeonggi-do Governor Lee Jae Myeong through Q-methodology

이재명 경기도지사의 이미지에 대한 연구 : Q방법론적 접근

  • Ahn, Lee-Su
  • 안이수
  • Received : 2018.09.28
  • Accepted : 2018.10.23
  • Published : 2018.11.28

Abstract

This research studies voter's value and attitude reflected by the politician's overall image and scrutinizes the separate structures of the voters' subjectivity on the matter. Objective of the research is to explain the influence that exercises on voters' political actions through this procedure. On this research, there were 32 Q samples that are selected, and they were categorized by a pool of 20 people. Result showed total of 3 different categories of cognition patterns towards Gyeonggi-do Governor Lee Jae Myeong. Of the 3 categories, category 1 (N=4) was a reformer with apparent principles and initiatives, category 2 (N=12) was an efficient tactician with executive ability, and the last category 3 (N=4) was a populist that strives to achieve his political ambition. Opinion of the samples in the first category was that Governor Lee is the right guy for demolishing the barrier between vested class and the non-vesting in the society. Voters in the second category showed expectation for Governor Lee's executive policies that satisfy the voters, given his abilities proven while he was in mayor's office for Seongnam city. People in the pool of category 3 worried that Governor Lee is busy increasing his approval rating and popularity by asserting unrealistic opinions and impractical policies.

Keywords

Candidate Image;Candidate Attribute;Subjectivity;Q-methodology;Communication

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Acknowledgement

Supported by : 신한대학교