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Convergence Study of Servicescape and Human Services on the Perceived values and Customer Satisfaction

의료기관의 서비스스케이프, 인적서비스가 지각된 가치와 고객만족에 미치는 융합적 연구

  • Noh, Eun-Mi (Dept. Dental Hygiene, Choonhae College of Health Science)
  • 노은미 (춘해보건대학교 치위생과)
  • Received : 2017.11.13
  • Accepted : 2018.01.20
  • Published : 2018.01.28

Abstract

The study examined the impact of medical servicescape, human services, and effects on perceived value and customer satisfaction. From July 1, 2016 to August 31, 2016, a total of 300 outpatients visiting the university hospital and general hospital in Ulsan area participated the study. As a result, the general features of the Servicescape were more important to the aged and the higher the academic background, the higher the scores of Human Service and perceived value were revealed. There was a positive correlation between the service schedule of the medical institution, human service, perceived value, and customer satisfaction. And the factors affecting customer satisfaction were in order of human service (${\beta}=0.382$), perceived value (${\beta}=0.376$). The service scapegoats and personal services offered by customers visiting healthcare providers play an important role in understanding the internal health and needs of customers, and this research results will serve as a basic material for strengthening the competitiveness of medical institutions.

본 연구는 의료기관의 서비스스케이프, 인적서비스가 지각된 가치와 고객행동에 미치는 영향을 조사하였다. 2016년 7월 1부터 2016년 8월 31일까지 울산지역 대학병원과 종합병원에 내원하는 외래환자 총 300명이 자기기입식 설문을 작성하여 통계처리한 결과이다. 그 결과 일반적 특성에 따른 서비스스케이프는 나이가 많을수록 서비스스케이프를 중요하게 생각하였고, 학력이 높을수록 인적서비스, 지각된 가치에 대한 점수가 높게 나타났다. 의료기관의 서비스스케이프, 인적서비스, 지각된 가치, 고객만족은 서로 양의 상관관계가 있었으며 고객만족에 영향을 미치는 요인은 인적서비스(${\beta}=0.382$), 지각된 가치(${\beta}=0.376$) 순이었다. 즉 의료기관에 내원한 고객들이 제공받은 서비스스케이프나 인적서비스는 고객의 내적상태와 욕구를 파악하는데 중요한 역할을 하며 이는 고객만족에 긍정적 영향을 미치므로 본 연구결과는 의료기관 경쟁력 강화를 위한 기초자료가 될 것이다.

Keywords

Acknowledgement

Supported by : 춘해보건대학교

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