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An Exploratory Study on Media Use by Digital Natives

디지털 네이티브 세대의 미디어 이용행태에 관한 탐색적 연구

  • 고흥석 (동국대학교 미디어커뮤니케이션학과) ;
  • 신중현 (성균관대학교 신문방송학과)
  • Received : 2018.01.10
  • Accepted : 2018.02.27
  • Published : 2018.03.28

Abstract

The study aimed to explore media use by digital natives in Korea. To date, Korea is a country that has both the highest level of digital natives and fastest Internet access in the world. The study also intended to deeply understand the simultaneous activity use of different media and determined the characteristics of Korean digital natives. Based on Korea Media Panel Data for 2015, analyses of the digital natives' traits of time-space, media use, and simultaneous use of media were made through a statistic multi-correspondent method. The results showed that spatial attribute and media use of digital natives are homogeneous in pattern and the degree of simultaneous use of media seems to be limited in type. Moreover, the study suggested the new concept of digital natives' media use and the need for various studies showing the relationship between media use and the Internet generation.

Keywords

Digital Natives;Media Multitasking;Simultaneous Using Media;Generation Analysis;Media Panel Data

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