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A study of the Factors Influencing on the Convergent TV Viewing Experiences

디지털 컨버전스 환경에서 융합적 TV시청경험에 영향을 미치는 요인에 관한 연구

  • 황주성 (서울과학기술대학교 IT정책전문대학원)
  • Received : 2018.01.03
  • Accepted : 2018.02.02
  • Published : 2018.03.28

Abstract

This study is to find out what are the factors influencing upon the convergent TV viewing experiences. Socio-demographic variables are identified as the most influential ones. Viewing modes are more influential than the media utilization factors. Comparing the detailed dimensions of TV viewing experiences, time and content selectivity are more influenced by TV viewing modes, while sociability and interactivity are more affected by socio-demographic variables relatively. This study has academic significance in that it is an exploratory empirical study on factors influencing on the TV viewing experiences.

Keywords

Convergent TV Viewing Experiences;Mode of Viewing;Temporality;Selectivity;Interactivity;Sociality;Spatiality

Acknowledgement

Supported by : 서울과학기술대학교

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