A Study of Consumer Perceptions of Food Safety and Food Buying Behavior

식품안전 인지도와 식품안전 관련 구매행동 조사

  • Kim, Hyun-Ah (Dept. of Food, Nutrition and Biotechnology, Kyungnam University) ;
  • Jung, Hyun-Young (Dept. of Food & Nutrition, Mokpo National University)
  • 김현아 (경남대학교 식품영양생명학과) ;
  • 정현영 (목포대학교 식품영양학과)
  • Received : 2017.11.29
  • Accepted : 2018.03.09
  • Published : 2018.03.31


The purpose of this study was to investigate customer perception of food safety and food safety orientation behavior. A survey was conducted from 458 adults aged 20 and over. The results of this study showed as follows. Food safety was the most important consideration when purchasing food, followed by freshness, taste, nutrition, price, and quantity. 87.1% of respondents had more than usual concern about food safety, and women were more aware of food safety than men. The food safety information was usually acquired from the mass media (TV, radio, Internet). As for the reasons for food safety accidents, they pointed out in the order of lack of awareness of food safety, deficient sense of responsibility of the people who produce, lack of distribute and sell food products, and lack of legal system. In conclusion, it is expected that accurate information about food safety is efficiently communicated, and the government's continuous effort is needed. In addition, effective ways to inform customers of food safety should be identified. Long-term views should be considered when develope food safety related policies and food safety education.


Supported by : Mokpo National University


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