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Personal Media as Cultural Intermediaries, YouTube Channel

디지털 문화매개자로서 1인 미디어, 유튜브 채널 <영국남자>

  • 김정현 (서울과학종합대학원대학교) ;
  • 김보영 (서울과학종합대학원대학교)
  • Received : 2018.04.18
  • Accepted : 2018.05.29
  • Published : 2018.06.28

Abstract

This study is to ascertain the meaning of personal media as cultural intermediaries in the cultural diffusion, acceptance, and intermediation for the production and consumption of cultural contents. We examined the case of personal media, , which is one of popular YouTube channel in Korea and analyzed fifty most viewed videos in last two years based on four perspectives of digital cultural intermediaries: forms, expression methods, linguistic features, and evaluations. As expected, results demonstrate that shows characteristics of digital intermediary: diverse subjects without fixed rules, a variety of multimedia effects, colloquial style including neologism and multilingual, and users' high preferences caused by creator's sincerity. Our findings and limitations can serve directions of further empirical researches.

Keywords

Cultural Intermediation;Digital Cultural Intermediary;Personal Media;YouTuber

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