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Analysis of Interrelation between Image and Text as Fusion Relationship -Through Advertising Production Class-

융합적 관계로서의 이미지와 텍스트의 상호관계성 분석 연구 -광고 제작 수업을 통하여-

  • Received : 2018.04.19
  • Accepted : 2018.07.20
  • Published : 2018.07.28

Abstract

This study explores the relationship between images and texts through advertising production using images and texts, and analyzes the student works with the semiotics of Roland Barth. Since Barth emphasized the interpreter's interpretation rather than the producer's intention in his work, he interpreted the work as a receiver. It was analyzed in terms of socio-cultural meaning of what students produced in the works. A total of 64 classes were held for the first two classes in D high school. The results of analyzing students' works after the advertisement production class are as follows. First, as a result of analyzing Barth 's myth structure model, advertisement image and text are symbols and have meaning. Second, advertising image and text complement each other and have the characteristic of interrelationship that constitutes meaning. Third, By attracting the socio-cultural implications inherent in the students' advertising, their values and interests could be discovered.

Keywords

Advertising;Semiotics;Images;Text;Interrelationship

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