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Exploring the Factors Affecting the Adoption of Environmentally Friendly Vehicles

친환경 자동차의 수용에 영향을 미치는 요인에 관한 탐색

  • 노민정 (경희대학교 경영대학 빅데이터 연구센터) ;
  • 이한석 (상명대학교 글로벌경영학과)
  • Received : 2018.05.15
  • Accepted : 2018.06.27
  • Published : 2018.07.28

Abstract

This study investigates the factors that induce the early adoption of environmentally friendly vehicles. We measure the affective, cognitive, and behavioral factors influencing the early adoption intentions of car owners in three countries (the US, Germany, and Japan). We find that affective and cognitive factors are significant, but behavioral factors are only partially significant. Specifically, eco-centric values and knowledge about green technology are significant in explaining early adoption intent. However, of the behavioral factors, usage context is significant, whereas commute distance is not significant in explaining early adoption intent. Finally, between-country differences indicate that any policy to increase the adoption of environmentally friendly vehicles should be fine-tuned for each country.

Keywords

Green Vehicle;Environmentally Friendly Vehicle;Peer Effect;Range Anxiety;Driving Habits

Acknowledgement

Supported by : 한국연구재단

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