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Effect of Gender on Character Evaluation: Factors Affecting Enjoyment

Ulusoy, Ezgi;Lee, Hye Eun

  • Received : 2019.03.07
  • Accepted : 2019.03.15
  • Published : 2019.03.31

Abstract

This study attempted to extend Korean Wave literature by investigating (a) the influence of protagonists' personality characteristics and the role of empathy under the affective disposition theory, and (b) the power of some external factors in the entertainment media selection. After watching an episode of the popular Korean drama, Secret Garden, participants completed a survey in the United States. Results demonstrated that (a) the effect of personality characteristics varied across gender and (b) external factors affects the entertainment media selection positively. Findings indicate that media enjoyment is dependent on the audience's external factors.

Keywords

Korean Wave;Affective Disposition Theory;Enjoyment of Dramas;Korea-related Network;Empathy

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Acknowledgement

Supported by : Academy of Korean Studies, National Research Foundation (NRF)