DOI QR코드

DOI QR Code

A Study on the Attachment Building Process of Digital Products based on the User's Behavior

사용행동에 기반을 둔 디지털 제품의 애착형성과정 연구

Hwang, Yeon-Hee
황연희

  • Received : 2017.11.13
  • Accepted : 2018.01.20
  • Published : 2019.01.28

Abstract

This study presents "Indispensability" and "Irreplaceability" as new variables for studying the attachment process of digital products that are different from physical products. To analyze this quantitatively, we will set up an integrated model to explore how attachment can be formed through different product-user interactions and time value which are necessary for attachment formation. Analysis of 197 respondents' data for empirical analysis showed that system-centric interactions did not affect the duration of use, whereas user-centric interactions affected the duration of use. In addition, the effects of the period of use on the Indispensability and the Irreplaceability were demonstrated, and the effects on the Indispensability were greater than Irreplaceability.

Keywords

Digital product;User interaction;Attachment;Indispensabilit;Irreplaceability