DOI QR코드

DOI QR Code

A Study on the Attachment Building Process of Digital Products based on the User's Behavior

사용행동에 기반을 둔 디지털 제품의 애착형성과정 연구

Hwang, Yeon-Hee
황연희

  • Received : 2017.11.13
  • Accepted : 2018.01.20
  • Published : 2019.01.28

Abstract

This study presents "Indispensability" and "Irreplaceability" as new variables for studying the attachment process of digital products that are different from physical products. To analyze this quantitatively, we will set up an integrated model to explore how attachment can be formed through different product-user interactions and time value which are necessary for attachment formation. Analysis of 197 respondents' data for empirical analysis showed that system-centric interactions did not affect the duration of use, whereas user-centric interactions affected the duration of use. In addition, the effects of the period of use on the Indispensability and the Irreplaceability were demonstrated, and the effects on the Indispensability were greater than Irreplaceability.

Keywords

Digital product;User interaction;Attachment;Indispensabilit;Irreplaceability

References

  1. D. S. Kirk & A. Sellen. (2010). On human remains: Values and practice in the home archiving of cherished objects. ACM Transactions on Computer-Human Interaction, 17(3), 1-43.
  2. P. Turner & S. Turner. (2012). Emotional and aesthetic attachment to digital artefacts. Cogn Tech Work, DOI: 10.1007/s10111-012-0231-x
  3. C. Golsteijn, E. Hoven, D. Frohlich & A. Sellen. (2012). Towards a more cherishable digital object, Proceedings of the Designing Interactive Systems Conference, June, 11-15 DOI: 10.1145/2317956.2318054
  4. H. K. Jung, S. Bardzell, E. Blevis, J. Pierce & E. Stolterman. (2011). How deep is your love: Deep narratives of ensoulment and heirloom status. International Journal of Design, 5(1), 59-71.
  5. D. Petrelli & S. Whittaker. (2010). Family memories in the home: contrasting physical and digital mementos. Personal and Ubiquitous Computing, 14(2), 153-169. https://doi.org/10.1007/s00779-009-0279-7
  6. W. Odom & J. Pierce. (2009). Improving with age: designing enduring interactive products. CHI'09 Extended Abstracts on Human Factors in Computing Systems. ACM.
  7. A. Meschtscherjakov, T. Scherndl, P. Losbichler & M. Tscheligi. (2009). Emotional Attachment of Mobile Devices and Services - Usage Experience Study. HCI-Unit-TR-2009-01, HCI & Usability Unit, ICT&S Center, University of Salzburg.
  8. B. Akah & S. Bardzell. (2010). Empowering products: personal identity through the act of appropriation. CHI'10 Extended Abstracts on Human Factors in Computing Systems. ACM.
  9. D. Fallman & J. Waterworth. (2010). Capturing user experiences of mobile information technology with the repertory grid technique. Human Technology: An Interdisciplinary Journal on Humans in ICT Environments, 6(2), 250-268 https://doi.org/10.17011/ht/urn.201011173094
  10. R. Mugge. (2008). Emotional Bonding with Products: Investigating Product Attachment from a Design Perspective. VDM Verlag, Saarbrucken, Germany.
  11. R. Mugge, N. J. Hendrik, H. N. Schifferstein, & J. P. L. Schoormans. (2006). Product attachment and product lifetime: the role of personality congruity and fashion. European Advances in Consumer Research, 7(2), 460-467.
  12. H. N. Schifferstein & E. P. Zwartkruis-Pelgrim. (2008). Consumer-Product Attachment: Measurement and Design Implications. International Journal of Design 2, 3, 1-13.
  13. S. S. Kleine & S. M. Baker. (2004). An Integrative Review of Material Possession Attachment. Academy of Marketing Science eview, 1, 1-35.
  14. R. Mugge, N. J. Hendrik, H. N. Schifferstein, & J. P. L. Schoormans. (2010). Product attachment and satisfaction: understanding consumers' post-purchase behavior. Journal of Consumer Marketing, 25(3), 271-282.
  15. Y.H. Hwang & J. B. Kim. (2017). An Investigation of Attachment Factors to Digital Product. Journal of Engineering and Applied Sciences, 12: 3523-3533. DOI: 10.3923/jeasci.2017.3523.3533
  16. J. Kagan, R. Kearsley & P. R. Zelago. (1978). Infancy - Its place in human development. Harvard University Press: Cambridge, MA. 78-89
  17. S. S. Kleine & S. M. Baker. (2004). An Integrative Review of Material Possession Attachment. Academy of Marketing Science eview, 1, 1-35.
  18. M. Wallendorf & E. J. Arnould. (1988). My Favorite Things: A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage. Journal of Consumer Research, 14 (March), 531-547. https://doi.org/10.1086/209134
  19. A. D. Ball Dwayne & L. H. Tasaki.(1992). The Role and Measurement of Attachment in Consumer Behavior. Journal of Consumer Psychology, 1(2), 155-172. https://doi.org/10.1016/S1057-7408(08)80055-1
  20. R. Mugge, J. P. L. Schoormans & H. N. Schifferstein. (2005). Design strategies to postpone consumers' product replacement: The value of a strong person-product relationship. The Design Journal, 8(2), 38-48. https://doi.org/10.2752/146069205789331637
  21. K. Grayson & D. Shulman. (2000). Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis. Journal of Consumer Research, 27(1), 17-30. https://doi.org/10.1086/314306
  22. R. Ling & B. Yttri. (2002). Hyper-coordination via mobile phones in Norway. In Perpetual contact: mobile communication, private talk, public performance, J. E.Katz and M. Aakhus, Eds. Cambridge University Press, New York, NY, USA, 139-169.
  23. K. Wehmeyer. (2008). User-device attachment scale development and initial test. International Journal of Mobile Communications. 6, 3. 280-295. https://doi.org/10.1504/IJMC.2008.017511