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A Comparative Study on the Interior Design of Korean-Chinese Coffee Shop - Focusing on the Starbucks

한·중 커피전문점의 실내 공간 환경 디자인 비교 연구 - 스타벅스를 중심으로

Zhou, LIng;Cho, joung-hyung
조링;조정형

  • Received : 2018.10.16
  • Accepted : 2018.01.20
  • Published : 2019.01.28

Abstract

As the rapid pace of modern society, people's daily life is becoming tenser and busier. We need a place to relax and to release our pressure. Coffee shops therefor become one of our best choice. With the strengthening of the expansion of the localized Starbucks coffee shop, it becomes extremely urgent for other coffee shops to enhance the space environment design to become outstanding in the coffee shop market. This paper researches and compares the indoor environment design of Starbucks coffee shops in four cities in China, namely Shanghai, Suzhou, Shenzhen and Beijing and four cities in Korea, namely Busan, Seoul, Seoul and Jeju. By comparing the design characteristics and the style of the interior environment of Korea-China coffee shops, we analyze the various elements of space design and summarize the differences in the environmental design of Korea-China Starbucks coffee shops. Moreover, we propose the strategic direction for the future design and the future development of coffee shops. The survey results show that the indoor environment design of Starbucks coffee brand mainly highlights the regional cultural characteristics. Starbucks shops utilize the fashion culture elements based on the local economic and cultural characteristics, aiming at creating a characteristic coffee brand culture and promoting the vigorous development of the coffee market.

Keywords

Starbucks;Environment design;cultural characteristics;coffee market

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