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The effect of information seeking style and news literacy of card news users on recommendation intention: Focused on Technology Acceptance Model (TAM)

카드뉴스 이용자의 정보추구성향과 뉴스 리터러시가 추천의도에 미치는 영향: 기술수용모델(TAM) 모델을 중심으로

Choi, Myung-Il
최명일

  • Received : 2018.10.22
  • Accepted : 2019.01.20
  • Published : 2019.01.28

Abstract

In this study, the Technology Acceptance Model (TAM) was applied to explore the process of using card news. Card news users are found to be active in searching and selecting appropriate news for themselves, information seeking style and news literacy were established as antecedent variables that can influence card news usage. A survey of 400 university students with experience of using card news was conducted. For statistical analysis, SEM was conducted. The analysis showed that information seeking style significantly affects perceived ease of use (PEU) and that news literacy influences neither PEU nor PU. PEU was found to have a significant effect on PU, and both PEU and PU had a significant effect on recommendation intention.

Keywords

Card News;Information Seeking Style;News Literacy;Technical Acceptance Model (TAM);Recommendation Intention