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A Study on The Effect of PM Consultant Leadership Capability on Consulting Repurchase Intention

PM컨설턴트 리더십역량이 컨설팅 재구매 의도에 미치는 영향에 관한 연구

Lee, Yang-Woo;Hong, Woo-hyung;Kim, Sang-Bong
이양우;홍우형;김상봉

  • Received : 2018.03.06
  • Accepted : 2019.01.20
  • Published : 2019.01.28

Abstract

The purpose of this study is to examine the impact of PM consultant leadership competence on consulting repurchase intention and the impact of SME CEO participation on consulting repurchase intention. The validity of the measurement model was secured through CFA (Confirmative Factor Analysis) for the questionnaire data, and consistency was secured through the same method convenience, and significant results were obtained. In other words, not only the ability of PM consultant in repurchase of consulting is important, but also confirms that repurchase intention differs according to the participation of manager. Therefore, the performance that manager feels depends on the degree of manager's interest in repurchase and plays an important role in repurchase. As a result, it is important for PM to report to manager and / or make the manager participate in consulting process so that manager can be interested. In this study, it is difficult to generalize the relationship between PM's leadership role and manager's involvement in the repurchase intention. However, it is meaningful that PM's competence as well as management's participation are very important, and that this study figured out which drection PM's leadership should focus on. The purpose of this study is to investigate the effect of the variables on the repurchase intention.

Keywords

SMES Consulting;PM Consultant Competency;Consultant;Intention to Repurchase;Ceo's Paticipation

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Acknowledgement

Supported by : Hansung university