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Comparative Study on the Effect of Tourism Council on the Activation of Rural Tourism

마을 관광협의체가 농촌관광 활성화에 미치는 영향에 대한 비교연구

Lee, Yk-Su
이익수

  • Received : 2018.12.11
  • Accepted : 2018.12.20
  • Published : 2019.01.28

Abstract

The purpose of this study is to investigate the effect of tourism councils on the activation of rural tourism by comparing the rural tourism sites with the tourism councils and the rural tourism sites without tourism councils. The comparative indicators were divided into statistical quantitative indicators such as number of tourists, sales volume, and income level, and qualitative indicators of satisfaction, return visit, and word of mouth intentions. As a result of the study, it was found that all the items of the quantitative and qualitative indicators were active in the rural tourism area where the tourism council was composed. This can be attributed to the fact that the members of the tourism council consist of administrative agencies, experts, tourism operators, experts, etc., and constantly develop strategic programs such as diverse opinions and unique constellations. Therefore, in order to revitalize rural tourism in the future, it can be said that the tourism council should be constructed, and institutional devices should be prepared so that experts and residents in each field can participate equally.

Keywords

Tourism Council;Rural Tourism;Tourism Satisfaction;Comparative Study

Acknowledgement

Supported by : 청주대학교