The Effects of Self-Leadership on Organizational Citizenship Behavior and Turnover Intention in Beauty Salon Employees

뷰티살롱 종사자의 셀프 리더십이 조직시민행동과 이직의사에 미치는 영향

Kim, Hye-Jung

  • Received : 2018.12.10
  • Accepted : 2019.01.15
  • Published : 2019.01.28


This study attempted to investigate the effects of self-leadership on organizational citizenship behavior and turnover intention among beauty salon employees and analyze the moderating effects of job satisfaction. For this purpose, data were collected for 330 people working in beauty salons and analyzed using SPSS v. 21.0. According to multiple regression analysis, self-leadership revealed a statistically significant positive effect on the OCB and urnover intention Therefore, it was shown that self-leadership is a critical factor. To determine if self-leadership having an influence on the OCB and turnover intention is moderated by job satisfaction, variables were applied to the following models, and hierarchical regression was performed: self-leadershipto model I, job satisfaction to model II, self-leadership and job satisfaction to model III. The results found a statistically significant positive influence in all three models. Therefore, this shows that job satisfaction has a moderating effect on self-leadership, OCB and turnover intention. Self-development education as well as technical training should be strengthened to enhance self-leadership, which leads beauty salon employees' thoughts and behavior in the right direction.


Self-leadership;Organizational Citizenship Behavior;Job Satisfaction;Turnover Intention


Supported by : 동명대학교